Eksperiment o korporativnem ugledu, porabniških stereotipih in zaupanju, 2019
Basic Study Information
ADP - IDNo: EKUPSZ19
DOI: https://doi.org/10.17898/ADP_EKUPSZ19_V1
Main author(s):
Data file producer:
EF - Ekonomska fakulteta, Univerza v Ljubljani (Ljubljana, Slovenija; julij 2019)
Funding agency:
Javna agencija za raziskovalno dejavnost Republike Slovenije
Series:
- BLAGZNAM/Blagovne znamke
Raziskave v seriji Blagovne znamke so bile izvedene v okviru mednarodnega raziskovalnega projekta "Spremljanje preferenc potrošnikov skozi potrošniške stereotipe" (N5-0084), katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model) opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Raziskave so bile izvedene na prebivalcih Združenega Kraljestva (APSBZ19 in EKUPSZ19) v starosti od 18 do 90 let oziroma prebivalcih ZDA (AUKZ19), v starosti nad 18 let, ki sodelujejo na spletnem panelu Prolific Academic.
Study Content
Keywords ADP: korporativni ugled, zaznave porabnikov, zaupanje v blagovne znamke, vtis kompetentnosti, vtis topline, model vsebine stereotipov, eksperiment
Keywords ELSST:
BLAGOVNA ZNAMKA
Topic Classification CESSDA
GOSPODARSTVO - Poraba in navade porabnikov
Topic Classification CERIF
Trženje
Topic Classification ADP
STEREOTIPI
UGLED
OSEBNOSTNE RAZLIKE
DEMOGRAFIJA
Abstract:
Raziskava je bila izvedena v okviru mednarodnega raziskovalnega projekta "Spremljanje preferenc potrošnikov skozi potrošniške stereotipe", katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model) opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Ta eksperiment se osredotoča na porabniške stereotipe v zvezi s korporativno blagovno znamko in poskuša odgovoriti na vprašanje, kako dimenzije korporativnega ugleda (naravnanost k odjemalcem, dober delodajalec, družbeno in okoljsko odgovorno podjetje, kakovost izdelkov in storitev ter finančno močno in zanesljivo podjetje) vplivajo na zaznave topline oziroma kompetentnosti. Poleg tega pa je cilj raziskave tudi preveriti, kako zaznave topline in kompetentnosti prenašajo (mediacija) vplive dimenzij korporativnega ugleda na zaupanje porabnika do korporativne znamke. Za potrebe preverjanja konceptualnega modela je bil oblikovan eksperiment, pri katerem so raziskovalci manipulirali informacije v predstavitvi namišljenega telekomunikacijskega podjetja. Manipulacija informacij se je nanašala na posamezne dimenzije korporativnega ugleda. Kontrolni skupini niso bile podane informacije v zvezi z dimenzijami korporativnega ugleda, v ostalih petih skupinah pa je bil opis podjetja pripravljen tako, da je vseboval pozitivno informacijo o posamezni dimenziji korporativnega ugleda, kar pomeni, da je bil raziskovalni načrt eno-faktorski s šestimi skupinami udeležencev.
Methodology
| Collection date: | 25. julij 2019 - 26. julij 2019 |
|---|---|
| Date of production: | 2019-07 |
| Country: | Združeno kraljestvo |
| Geographic coverage: |
Združeno kraljestvo |
| Unit of analysis: |
Posameznik |
| Universe: |
Prebivalci Združenega kraljestva stari od 18 do 90 let, ki sodelujejo na spletnem panelu Prolific Academic. |
| Excluded: | no information |
| Data collected by: |
Gidaković, Petar |
| Sampling procedure: |
Neverjetnostno: priložnostno Vzorčni okvir je bil spletni panel Prolific Academic, na katerem so v prvem koraku avtorji določili kriterije (prebivalci Združenega kraljestva stari od 18 do 90 let) za izbor potencialnih respondentov. Panel je podal oceno, da kriterijem ustreza 20.256 aktivnih panelistov (to so tisti, ki so v zadnjih 90 dneh sodelovali v kakšni anketi), katerim je bilo v drugem koraku na njihov uporabniški račun na spletni strani panela Prolific Academic prikazano vabilo za sodelovanje v anketi. Tisti, ki dobivajo obvestila o novih anketah preko e-pošte, so bili povabljeni tudi preko omenjenega kanala. Respondenti so se sami odločili za sodelovanje, posledično vzorec ni reprezentativen. |
| Mode of data collection: |
Spletni eksperiment |
| Weighting: |
Brez uteževanja. |
Access restrictions
Podatki in dokumentacija so na voljo pod mednarodno licenco Creative Commons Priznanje avtorstva 4.0. Arhiv izroča podatke uporabnikom samo za namen, ki ga posebej opredelijo, ob zagotovitvi spoštovanja profesionalnih etičnih kodeksov. Uporabnik se posebej zaveže, da bo skrbel za tajnost podatkov in opravljal analize brez poskusov identifikacije posameznika.
Contact: Arhiv družboslovnih podatkov
Pri objavah, ki bi sledile na podlagi podatkov, je potrebno polno citirati avtorja in Arhiv.
Vsak uporabnik je dolžan opozoriti na morebitne pomanjkljivosti gradiva in poslati Arhivu 2 kopiji nastalih besedil.
Uporabnik naj pred uporabo pozorno prebere spremljajočo dokumentacijo in se v primeru nejasnosti obrne na avtorje raziskave ali Arhiv.
Basic Data File Description
Title of Data file: Experiment about corporate reputation, consumer stereotypes and trust, 2019 [Podatkovna datoteka]
File ID: F1
Author of Data file: Gidaković, Petar; Žabkar, Vesna
Format: *.txt - TEKST
- number of variables: 75
- number of units: 266
License: ccby
Version: marec 2020
Variable list
Consent CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
| Value 13 | Frequency | |
|---|---|---|
| 1 | I agree | 266 |
| 2 | I disagree | 0 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 2
Group Experimental group
Experimental group
| Value 22 | Frequency | |
|---|---|---|
| 1 | Control | 42 |
| 2 | Customer orientation | 49 |
| 3 | Good employer | 44 |
| 4 | Soc.& env. responsability | 40 |
| 5 | Reliable and financially strong company | 46 |
| 6 | Product and service quality | 45 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 6
BFam Have you ever heard of telecommunications provider B-Linked before reading about in this survey?
BFam - Have you ever heard of telecommunications provider B-Linked before reading about in this survey?
| Value 31 | Frequency | |
|---|---|---|
| 1 | No | 250 |
| 2 | Yes | 16 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 2
Consent CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
| Value 175 | Frequency | |
|---|---|---|
| 1 | I agree | 266 |
| 2 | I disagree | 0 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 2
Group Experimental group
Experimental group
| Value 274 | Frequency | |
|---|---|---|
| 1 | Control | 42 |
| 2 | Customer orientation | 49 |
| 3 | Good employer | 44 |
| 4 | Soc.& env. responsability | 40 |
| 5 | Reliable and financially strong company | 46 |
| 6 | Product and service quality | 45 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 6
BFam Have you ever heard of telecommunications provider B-Linked before reading about in this survey?
BFam - Have you ever heard of telecommunications provider B-Linked before reading about in this survey?
| Value 373 | Frequency | |
|---|---|---|
| 1 | No | 250 |
| 2 | Yes | 16 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 2
WTP1 Its very likely that I would buy services of this company. WTP - Do you agree or disagree with following statements?
Its very likely that I would buy services of this company.
| Value 472 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 9 |
| 2 | Disagree | 43 |
| 3 | Neutral | 38 |
| 4 | Agree | 129 |
| 5 | Strongly agree | 47 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
WTP2 I would purchase services of this company the next time I need such services. WTP - Do you agree or disagree with following statements?
I would purchase services of this company the next time I need such services.
| Value 571 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 7 |
| 2 | Disagree | 37 |
| 3 | Neutral | 37 |
| 4 | Agree | 130 |
| 5 | Strongly agree | 55 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
WTP3 I would definitely try services from this company. WTP - Do you agree or disagree with following statements?
I would definitely try services from this company.
| Value 670 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 7 |
| 2 | Disagree | 28 |
| 3 | Neutral | 27 |
| 4 | Agree | 111 |
| 5 | Strongly agree | 93 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
BT1 I trust B-Linked. BT - Do you agree or disagree with following statements?
I trust B-Linked.
| Value 769 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 8 |
| 2 | Disagree | 5 |
| 3 | Somewhat disagree | 27 |
| 4 | Neutral | 132 |
| 5 | Somewhat agree | 57 |
| 6 | Agree | 30 |
| 7 | Strongly agree | 7 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BT2 I would feel comfortable depending on B-Linked. BT - Do you agree or disagree with following statements?
I would feel comfortable depending on B-Linked.
| Value 868 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 6 |
| 2 | Disagree | 14 |
| 3 | Somewhat disagree | 28 |
| 4 | Neutral | 95 |
| 5 | Somewhat agree | 73 |
| 6 | Agree | 40 |
| 7 | Strongly agree | 10 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BT3 I would rely on B-Linked to deliver on its brand promise. BT - Do you agree or disagree with following statements?
I would rely on B-Linked to deliver on its brand promise.
| Value 967 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 4 |
| 2 | Disagree | 7 |
| 3 | Somewhat disagree | 13 |
| 4 | Neutral | 90 |
| 5 | Somewhat agree | 67 |
| 6 | Agree | 71 |
| 7 | Strongly agree | 14 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
ATTCH1 Please select "Somewhat agree"
Please select "Somewhat agree"
| Value 1066 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 0 |
| 3 | Somewhat disagree | 0 |
| 4 | Neutral | 0 |
| 5 | Somewhat agree | 266 |
| 6 | Agree | 0 |
| 7 | Strongly agree | 0 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BW1 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... warm BW - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Warm
| Value 1165 | Frequency | |
|---|---|---|
| 0 | Not at all | 1 |
| 100 | Extremely | 2 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Valid range from 0 to 100
BW2 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... good-natured BW - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Good-natured
| Value 1264 | Frequency | |
|---|---|---|
| 0 | Not at all | 3 |
| 100 | Extremely | 2 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Valid range from 0 to 100
BW3 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... friendly BW - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Friendly
| Value 1363 | Frequency | |
|---|---|---|
| 0 | Not at all | 2 |
| 100 | Extremely | 4 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Valid range from 0 to 100
BW4 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... kind BW - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Kind
| Value 1462 | Frequency | |
|---|---|---|
| 0 | Not at all | 3 |
| 100 | Extremely | 3 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Valid range from 0 to 100
BC1 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... competent BC - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Competent
| Value 1561 | Frequency | |
|---|---|---|
| 0 | Not at all | 1 |
| 100 | Extremely | 4 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Valid range from 0 to 100
BC2 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... intelligent BC - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Intelligent
| Value 1660 | Frequency | |
|---|---|---|
| 0 | Not at all | 1 |
| 100 | Extremely | 3 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Valid range from 0 to 100
BC3 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... efficient BC - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Efficient
| Value 1759 | Frequency | |
|---|---|---|
| 0 | Not at all | 2 |
| 100 | Extremely | 4 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 0 | 100 |
Valid range from 0 to 100
BC4 If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked... capable BC - If B-Linked appeared in the UK market, what you think, how would UK consumers see B-Linked...
Capable
| Value 1858 | Frequency | |
|---|---|---|
| 0 | Not at all | 0 |
| 100 | Extremely | 4 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 1 | 100 |
Valid range from 0 to 100
CO1 B-Linked has employees who treat customers courteously. CO - Do you disagree or agree that B-Linked...
... has employees who treat customers courteously.
| Value 1957 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 5 |
| 4 | Neutral | 93 |
| 5 | Somewhat agree | 87 |
| 6 | Agree | 61 |
| 7 | Strongly agree | 17 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
CO2 B-Linked has employees who are concerned about customer needs. CO - Do you disagree or agree that B-Linked...
... has employees who are concerned about customer needs.
| Value 2056 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 6 |
| 4 | Neutral | 91 |
| 5 | Somewhat agree | 88 |
| 6 | Agree | 60 |
| 7 | Strongly agree | 18 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
CO3 B-Linked is concerned about its customers. CO - Do you disagree or agree that B-Linked...
... is concerned about its customers.
| Value 2155 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 4 |
| 3 | Somewhat disagree | 7 |
| 4 | Neutral | 72 |
| 5 | Somewhat agree | 97 |
| 6 | Agree | 66 |
| 7 | Strongly agree | 20 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
GE1 B-Linked looks like a good company to work for. GE - Do you disagree or agree that B-Linked...
... looks like a good company to work for.
| Value 2254 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 1 |
| 3 | Somewhat disagree | 6 |
| 4 | Neutral | 71 |
| 5 | Somewhat agree | 90 |
| 6 | Agree | 71 |
| 7 | Strongly agree | 27 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
GE2 B-Linked seems to treat its people well. GE - Do you disagree or agree that B-Linked...
... seems to treat its people well.
| Value 2353 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 2 |
| 3 | Somewhat disagree | 1 |
| 4 | Neutral | 93 |
| 5 | Somewhat agree | 74 |
| 6 | Agree | 71 |
| 7 | Strongly agree | 24 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
GE3 B-Linked seems to have excellent leadership. GE - Do you disagree or agree that B-Linked...
... seems to have excellent leadership.
| Value 2452 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 3 |
| 4 | Neutral | 95 |
| 5 | Somewhat agree | 71 |
| 6 | Agree | 74 |
| 7 | Strongly agree | 20 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
SER1 B-Linked seems to make an effort to create new jobs. SER - Do you disagree or agree that B-Linked...
... seems to make an effort to create new jobs.
| Value 2551 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 5 |
| 3 | Somewhat disagree | 4 |
| 4 | Neutral | 105 |
| 5 | Somewhat agree | 84 |
| 6 | Agree | 60 |
| 7 | Strongly agree | 7 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
SER2 B-Linked seems to be environmentally responsible. SER - Do you disagree or agree that B-Linked...
... seems to be environmentally responsible.
| Value 2650 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 2 |
| 2 | Disagree | 6 |
| 3 | Somewhat disagree | 17 |
| 4 | Neutral | 134 |
| 5 | Somewhat agree | 61 |
| 6 | Agree | 36 |
| 7 | Strongly agree | 10 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
SER3 B-Linked would reduce its profits to ensure a clean environment. SER - Do you disagree or agree that B-Linked...
... would reduce its profits to ensure a clean environment.
| Value 2749 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 2 |
| 2 | Disagree | 15 |
| 3 | Somewhat disagree | 28 |
| 4 | Neutral | 152 |
| 5 | Somewhat agree | 40 |
| 6 | Agree | 22 |
| 7 | Strongly agree | 7 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
SER4 B-Linked supports good causes that benefit society. SER - Do you disagree or agree that B-Linked...
... supports good causes that benefit society.
| Value 2848 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 3 |
| 2 | Disagree | 7 |
| 3 | Somewhat disagree | 16 |
| 4 | Neutral | 127 |
| 5 | Somewhat agree | 71 |
| 6 | Agree | 35 |
| 7 | Strongly agree | 7 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
RFSC1 B-Linked tends to outperform competitors. RFSC - Do you disagree or agree that B-Linked...
... tends to outperform competitors.
| Value 2947 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 10 |
| 3 | Somewhat disagree | 19 |
| 4 | Neutral | 126 |
| 5 | Somewhat agree | 60 |
| 6 | Agree | 45 |
| 7 | Strongly agree | 5 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
RFSC2 B-Linked seems to recognize and take advantage of market opportunities. RFSC - Do you disagree or agree that B-Linked...
... seems to recognize and take advantage of market opportunities.
| Value 3046 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 5 |
| 4 | Neutral | 60 |
| 5 | Somewhat agree | 92 |
| 6 | Agree | 83 |
| 7 | Strongly agree | 23 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
RFSC3 B-Linked looks like it has strong prospects for future growth. RFSC - Do you disagree or agree that B-Linked...
... looks like it has strong prospects for future growth.
| Value 3145 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 0 |
| 2 | Disagree | 1 |
| 3 | Somewhat disagree | 8 |
| 4 | Neutral | 45 |
| 5 | Somewhat agree | 85 |
| 6 | Agree | 93 |
| 7 | Strongly agree | 34 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
RFSC4 B-Linked is a top competitor in its market. RFSC - Do you disagree or agree that B-Linked...
... is a top competitor in its market.
| Value 3244 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 3 |
| 2 | Disagree | 18 |
| 3 | Somewhat disagree | 26 |
| 4 | Neutral | 79 |
| 5 | Somewhat agree | 80 |
| 6 | Agree | 50 |
| 7 | Strongly agree | 10 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
PSQ1 B-Linked is a strong, reliable company. PSQ - Do you disagree or agree that B-Linked...
... is a strong, reliable company.
| Value 3343 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 2 |
| 2 | Disagree | 5 |
| 3 | Somewhat disagree | 10 |
| 4 | Neutral | 85 |
| 5 | Somewhat agree | 83 |
| 6 | Agree | 62 |
| 7 | Strongly agree | 19 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
PSQ2 B-Linked develops innovative products and services. PSQ - Do you disagree or agree that B-Linked...
... develops innovative products and services.
| Value 3442 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 4 |
| 3 | Somewhat disagree | 12 |
| 4 | Neutral | 64 |
| 5 | Somewhat agree | 97 |
| 6 | Agree | 65 |
| 7 | Strongly agree | 23 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
PSQ3 B-Linked offers high quality products and services. PSQ - Do you disagree or agree that B-Linked...
... offers high quality products and services.
| Value 3541 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 1 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 4 |
| 4 | Neutral | 86 |
| 5 | Somewhat agree | 85 |
| 6 | Agree | 72 |
| 7 | Strongly agree | 15 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
PSQ4 B-Linked offers products and services that are a good value for the money. PSQ - Do you disagree or agree that B-Linked...
... offers products and services that are a good value for the money.
| Value 3640 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 2 |
| 2 | Disagree | 3 |
| 3 | Somewhat disagree | 5 |
| 4 | Neutral | 126 |
| 5 | Somewhat agree | 73 |
| 6 | Agree | 46 |
| 7 | Strongly agree | 11 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
CK1 Compared to the average person, I do not know much about telecommunication services. CK - To what extent do you disagree or agree with the following statements?
Compared to the average person, I do not know much about telecommunication services.
| Value 3739 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 13 |
| 2 | Disagree | 66 |
| 3 | Neutral | 84 |
| 4 | Agree | 88 |
| 5 | Strongly agree | 15 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
CK2 I am very familiar with telecommunication services. CK - To what extent do you disagree or agree with the following statements?
I am very familiar with telecommunication services.
| Value 3838 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 23 |
| 2 | Disagree | 63 |
| 3 | Neutral | 63 |
| 4 | Agree | 104 |
| 5 | Strongly agree | 13 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
CK3 I am not skilled at utilizing telecommunication services. CK - To what extent do you disagree or agree with the following statements?
I am not skilled at utilizing telecommunication services.
| Value 3937 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 14 |
| 2 | Disagree | 55 |
| 3 | Neutral | 61 |
| 4 | Agree | 110 |
| 5 | Strongly agree | 26 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
CK4 I am very interested in telecommunication services. CK - To what extent do you disagree or agree with the following statements?
I am very interested in telecommunication services.
| Value 4036 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 24 |
| 2 | Disagree | 82 |
| 3 | Neutral | 90 |
| 4 | Agree | 58 |
| 5 | Strongly agree | 12 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
CK5 I use a lot of telecommunication services. CK - To what extent do you disagree or agree with the following statements?
I use a lot of telecommunication services.
| Value 4135 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 12 |
| 2 | Disagree | 41 |
| 3 | Neutral | 55 |
| 4 | Agree | 132 |
| 5 | Strongly agree | 26 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
CK6 My friends use telecommunication services a lot. CK - To what extent do you disagree or agree with the following statements?
My friends use telecommunication services a lot.
| Value 4234 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 9 |
| 2 | Disagree | 19 |
| 3 | Neutral | 48 |
| 4 | Agree | 137 |
| 5 | Strongly agree | 53 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
CK7 I read articles related to telecommunication services all the time. CK - To what extent do you disagree or agree with the following statements?
I read articles related to telecommunication services all the time.
| Value 4333 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 88 |
| 2 | Disagree | 106 |
| 3 | Neutral | 42 |
| 4 | Agree | 27 |
| 5 | Strongly agree | 3 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
ATTCH2 Please select "Strongly disagree"
Please select "Strongly disagree"
| Value 4432 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 266 |
| 2 | Disagree | 0 |
| 3 | Neutral | 0 |
| 4 | Agree | 0 |
| 5 | Strongly agree | 0 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 5
BESC1 I have a special bond with the brands that I like. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I have a special bond with the brands that I like.
| Value 4531 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 32 |
| 2 | Disagree | 44 |
| 3 | Somewhat disagree | 32 |
| 4 | Neutral | 38 |
| 5 | Somewhat agree | 72 |
| 6 | Agree | 39 |
| 7 | Strongly agree | 9 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BESC2 I consider my favorite brands to be a part of myself. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I consider my favourite brands to be a part of myself.
| Value 4630 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 41 |
| 2 | Disagree | 55 |
| 3 | Somewhat disagree | 41 |
| 4 | Neutral | 41 |
| 5 | Somewhat agree | 56 |
| 6 | Agree | 26 |
| 7 | Strongly agree | 6 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BESC3 I often feel a personal connection between my brands and me. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I often feel a personal connection between my brands and me.
| Value 4729 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 37 |
| 2 | Disagree | 44 |
| 3 | Somewhat disagree | 39 |
| 4 | Neutral | 52 |
| 5 | Somewhat agree | 64 |
| 6 | Agree | 24 |
| 7 | Strongly agree | 6 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BESC4 Part of me is defined by important brands in my life. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
Part of me is defined by important brands in my life.
| Value 4828 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 47 |
| 2 | Disagree | 58 |
| 3 | Somewhat disagree | 49 |
| 4 | Neutral | 42 |
| 5 | Somewhat agree | 51 |
| 6 | Agree | 13 |
| 7 | Strongly agree | 6 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BESC5 I feel as if I have a close personal connection with the brands I most prefer. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I feel as if I have a close personal connection with the brands I most prefer.
| Value 4927 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 36 |
| 2 | Disagree | 44 |
| 3 | Somewhat disagree | 34 |
| 4 | Neutral | 38 |
| 5 | Somewhat agree | 76 |
| 6 | Agree | 32 |
| 7 | Strongly agree | 6 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BESC6 I can identify with important brands in my life. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
I can identify with important brands in my life.
| Value 5026 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 29 |
| 2 | Disagree | 35 |
| 3 | Somewhat disagree | 29 |
| 4 | Neutral | 41 |
| 5 | Somewhat agree | 90 |
| 6 | Agree | 32 |
| 7 | Strongly agree | 10 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BESC7 There are links between the brands that I prefer and how I view myself. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
There are links between the brands that I prefer and how I view myself.
| Value 5125 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 28 |
| 2 | Disagree | 42 |
| 3 | Somewhat disagree | 27 |
| 4 | Neutral | 45 |
| 5 | Somewhat agree | 84 |
| 6 | Agree | 31 |
| 7 | Strongly agree | 9 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
BESC8 My favorite brands are an important indication of who I am. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. BESC - To what extent do you disagree or agree with the following statements?
My favourite brands are an important indication of who I am.
| Value 5224 | Frequency | |
|---|---|---|
| 1 | Strongly disagree | 38 |
| 2 | Disagree | 53 |
| 3 | Somewhat disagree | 41 |
| 4 | Neutral | 32 |
| 5 | Somewhat agree | 73 |
| 6 | Agree | 21 |
| 7 | Strongly agree | 8 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 7
EDU What is your current educational level?
EDU - What is your current educational level?
| Value 5323 | Frequency | |
|---|---|---|
| 1 | Degree or equivalent | 141 |
| 2 | Higher education | 29 |
| 3 | A Level or equivalent | 57 |
| 4 | GCSEs grades A*-C or equivalent | 35 |
| 5 | Other qualifications | 3 |
| 6 | No qualification | 1 |
| 7 | Don't know | 0 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 6
XAGE Your age in years
XSTARleta - How old are you?
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 18 | 71 | 34.673 | 11.236 |
Valid range from 18 to 71
XGENDER Your gender is:
XSPOL - Your gender is:
| Value 5521 | Frequency | |
|---|---|---|
| 1 | Male | 79 |
| 2 | Female | 182 |
| 4 | Other | 3 |
| 3 | Prefer not to say | 2 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 264 | 2 |
Valid range from 1 to 4
XGend_tx Other:
Other:
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 263 | 3 | -2 | -2 | -2 | 0 |
Valid range from -2 to -2
XINCOME What was your total personal income after taxes for the most recent calendar year (January through December)?
XDOH - What was your total personal income after taxes for the most recent calendar year (January through December)? (Please include income received by all members of your household and from all sources, including salaries, pensions, interest, dividends, bonuses, capital gains, and profits.)
| Value 5719 | Frequency | |
|---|---|---|
| 1 | Less than GBP 5,000 | 28 |
| 2 | GBP 5,001 – GBP 9,999 | 14 |
| 3 | GBP 10,000 – GBP 14,999 | 32 |
| 4 | GBP 15,000 – GBP 19,999 | 27 |
| 5 | GBP 20,000 – GBP 24,999 | 42 |
| 6 | GBP 25,000 – GBP 29,999 | 27 |
| 7 | GBP 30,000 – GBP 34,999 | 26 |
| 8 | GBP 35,000 – GBP 39,999 | 16 |
| 9 | GBP 40,000 – GBP 44,999 | 16 |
| 10 | GBP 45,000 - GBP 49,999 | 11 |
| 11 | more than 50,000 GBP' | 27 |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Valid range from 1 to 11
PID_r Online panel respondents ID number
Online panel respondents ID number
| Value 5818 | Frequency | |
|---|---|---|
| Zakrita vrednost | 266 | |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
IntTime Interview time
Interview time
| Value 5917 | Frequency | |
|---|---|---|
| 0:02:59,99 | 1 | |
| 0:03:01,00 | 1 | |
| 0:03:04,00 | 1 | |
| 0:03:07,00 | 1 | |
| 0:03:07,99 | 2 | |
| 0:03:09,99 | 1 | |
| 0:03:11,00 | 1 | |
| 0:03:12,00 | 1 | |
| 0:03:12,99 | 1 | |
| 0:03:14,00 | 1 | |
| 0:03:14,99 | 1 | |
| 0:03:16,99 | 2 | |
| 0:03:17,00 | 1 | |
| 0:03:18,00 | 1 | |
| 0:03:18,99 | 1 | |
| 0:03:19,99 | 1 | |
| 0:03:20,00 | 1 | |
| 0:03:20,99 | 3 | |
| 0:03:23,99 | 1 | |
| 0:03:25,99 | 2 | |
| 0:03:26,00 | 1 | |
| 0:03:26,99 | 2 | |
| 0:03:27,99 | 1 | |
| 0:03:28,99 | 2 | |
| 0:03:29,00 | 1 | |
| 0:03:30,00 | 1 | |
| 0:03:31,99 | 1 | |
| 0:03:33,99 | 2 | |
| 0:03:34,00 | 1 | |
| 0:03:36,99 | 1 | |
| 0:03:38,00 | 1 | |
| 0:03:38,99 | 1 | |
| 0:03:39,99 | 1 | |
| 0:03:41,00 | 1 | |
| 0:03:41,99 | 1 | |
| 0:03:43,00 | 2 | |
| 0:03:43,99 | 1 | |
| 0:03:49,00 | 1 | |
| 0:03:50,99 | 1 | |
| 0:03:51,99 | 1 | |
| 0:03:52,00 | 1 | |
| 0:03:52,99 | 1 | |
| 0:03:54,00 | 2 | |
| 0:03:54,99 | 2 | |
| 0:03:55,00 | 1 | |
| 0:03:57,00 | 1 | |
| 0:03:57,99 | 2 | |
| 0:04:00,99 | 1 | |
| 0:04:01,99 | 1 | |
| 0:04:05,00 | 1 | |
| 0:04:05,99 | 1 | |
| 0:04:07,99 | 1 | |
| 0:04:08,99 | 1 | |
| 0:04:09,99 | 1 | |
| 0:04:10,99 | 2 | |
| 0:04:11,00 | 3 | |
| 0:04:11,99 | 2 | |
| 0:04:13,00 | 1 | |
| 0:04:14,99 | 1 | |
| 0:04:16,00 | 2 | |
| 0:04:16,99 | 1 | |
| 0:04:17,00 | 1 | |
| 0:04:17,99 | 4 | |
| 0:04:18,99 | 1 | |
| 0:04:20,00 | 1 | |
| 0:04:22,00 | 1 | |
| 0:04:23,00 | 1 | |
| 0:04:24,00 | 4 | |
| 0:04:24,99 | 1 | |
| 0:04:25,00 | 1 | |
| 0:04:25,99 | 1 | |
| 0:04:26,00 | 1 | |
| 0:04:27,00 | 1 | |
| 0:04:33,99 | 2 | |
| 0:04:34,00 | 1 | |
| 0:04:36,00 | 2 | |
| 0:04:37,99 | 1 | |
| 0:04:38,00 | 2 | |
| 0:04:38,99 | 2 | |
| 0:04:40,00 | 1 | |
| 0:04:41,00 | 1 | |
| 0:04:41,99 | 2 | |
| 0:04:43,00 | 1 | |
| 0:04:43,99 | 1 | |
| 0:04:44,99 | 1 | |
| 0:04:46,00 | 1 | |
| 0:04:48,00 | 1 | |
| 0:04:48,99 | 2 | |
| 0:04:49,99 | 2 | |
| 0:04:50,99 | 1 | |
| 0:04:52,00 | 1 | |
| 0:04:52,99 | 2 | |
| 0:04:53,00 | 1 | |
| 0:04:54,00 | 1 | |
| 0:04:55,00 | 1 | |
| 0:04:56,00 | 2 | |
| 0:04:59,00 | 2 | |
| 0:05:02,00 | 2 | |
| 0:05:04,00 | 1 | |
| 0:05:05,00 | 2 | |
| 0:05:08,00 | 1 | |
| 0:05:08,99 | 1 | |
| 0:05:10,00 | 1 | |
| 0:05:12,00 | 2 | |
| 0:05:13,99 | 2 | |
| 0:05:15,00 | 1 | |
| 0:05:16,99 | 2 | |
| 0:05:17,00 | 1 | |
| 0:05:19,99 | 2 | |
| 0:05:21,00 | 1 | |
| 0:05:21,99 | 1 | |
| 0:05:27,99 | 1 | |
| 0:05:34,99 | 3 | |
| 0:05:35,00 | 1 | |
| 0:05:35,99 | 1 | |
| 0:05:36,99 | 1 | |
| 0:05:37,00 | 1 | |
| 0:05:39,00 | 1 | |
| 0:05:39,99 | 1 | |
| 0:05:40,99 | 2 | |
| 0:05:41,00 | 1 | |
| 0:05:43,99 | 1 | |
| 0:05:45,00 | 1 | |
| 0:05:47,00 | 1 | |
| 0:05:48,00 | 2 | |
| 0:05:51,99 | 1 | |
| 0:05:55,99 | 1 | |
| 0:05:56,99 | 1 | |
| 0:05:57,00 | 1 | |
| 0:05:57,99 | 1 | |
| 0:05:59,00 | 1 | |
| 0:05:59,99 | 1 | |
| 0:06:01,00 | 1 | |
| 0:06:04,00 | 1 | |
| 0:06:06,99 | 1 | |
| 0:06:09,00 | 1 | |
| 0:06:12,00 | 1 | |
| 0:06:14,00 | 1 | |
| 0:06:14,99 | 1 | |
| 0:06:15,99 | 1 | |
| 0:06:18,99 | 1 | |
| 0:06:21,00 | 1 | |
| 0:06:23,99 | 1 | |
| 0:06:29,00 | 1 | |
| 0:06:30,00 | 1 | |
| 0:06:30,99 | 1 | |
| 0:06:32,99 | 1 | |
| 0:06:33,99 | 1 | |
| 0:06:41,00 | 2 | |
| 0:06:42,00 | 1 | |
| 0:06:42,99 | 1 | |
| 0:06:44,00 | 1 | |
| 0:06:44,99 | 1 | |
| 0:06:45,99 | 2 | |
| 0:06:46,00 | 1 | |
| 0:06:49,00 | 1 | |
| 0:06:53,00 | 1 | |
| 0:06:57,00 | 1 | |
| 0:06:57,99 | 1 | |
| 0:06:58,99 | 2 | |
| 0:07:00,99 | 1 | |
| 0:07:05,00 | 3 | |
| 0:07:06,00 | 1 | |
| 0:07:06,99 | 2 | |
| 0:07:08,00 | 1 | |
| 0:07:13,00 | 1 | |
| 0:07:15,99 | 1 | |
| 0:07:17,99 | 1 | |
| 0:07:20,99 | 1 | |
| 0:07:22,99 | 1 | |
| 0:07:23,00 | 1 | |
| 0:07:25,99 | 1 | |
| 0:07:27,00 | 2 | |
| 0:07:33,99 | 1 | |
| 0:07:35,99 | 2 | |
| 0:07:38,00 | 1 | |
| 0:07:40,00 | 1 | |
| 0:07:41,99 | 1 | |
| 0:07:43,99 | 1 | |
| 0:07:48,99 | 1 | |
| 0:07:52,00 | 2 | |
| 0:07:56,00 | 1 | |
| 0:07:58,00 | 1 | |
| 0:08:17,00 | 1 | |
| 0:08:27,00 | 1 | |
| 0:08:36,99 | 1 | |
| 0:08:37,99 | 1 | |
| 0:08:43,99 | 1 | |
| 0:08:50,00 | 1 | |
| 0:08:56,00 | 1 | |
| 0:09:01,00 | 1 | |
| 0:09:02,00 | 1 | |
| 0:09:16,00 | 1 | |
| 0:09:17,99 | 1 | |
| 0:09:21,99 | 1 | |
| 0:09:28,00 | 1 | |
| 0:09:28,99 | 1 | |
| 0:09:29,99 | 3 | |
| 0:09:34,00 | 1 | |
| 0:09:49,00 | 1 | |
| 0:09:58,00 | 1 | |
| 0:10:11,00 | 1 | |
| 0:10:38,00 | 1 | |
| 0:10:59,00 | 1 | |
| 0:11:15,00 | 1 | |
| 0:11:47,99 | 1 | |
| 0:12:25,00 | 1 | |
| 0:12:39,99 | 1 | |
| 0:12:47,99 | 1 | |
| 0:13:43,00 | 1 | |
| 0:13:58,99 | 1 | |
| 0:14:05,00 | 1 | |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 |
Group12 Experimental group recoded
Experimental group recoded
| Value 6016 | Frequency | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Customer orientation | 49 |
| Sysmiss | 175 | |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 91 | 175 |
Valid range from 0 to 1
Group13 Experimental group recoded
Experimental group recoded
| Value 6115 | Frequency | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Good employer | 44 |
| Sysmiss | 180 | |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 86 | 180 |
Valid range from 0 to 1
Group14 Experimental group recoded
Experimental group recoded
| Value 6214 | Frequency | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Social and enviromental responsability | 40 |
| Sysmiss | 184 | |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 82 | 184 |
Valid range from 0 to 1
Group15 Experimental group recoded
Experimental group recoded
| Value 6313 | Frequency | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Reliable and finacially strong company | 46 |
| Sysmiss | 178 | |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 88 | 178 |
Valid range from 0 to 1
Group16 Experimental group recoded
Experimental group recoded
| Value 6412 | Frequency | |
|---|---|---|
| 0 | Control group | 42 |
| 1 | Product and service quality | 45 |
| Sysmiss | 179 | |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 87 | 179 |
Valid range from 0 to 1
Knowled Factor scores from CFA for construct of Category knowledge (CK)
Factor scores from CFA for construct of Category knowledge (CK)
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 0.787 | 3.612 | 2.346 | 0.544 |
Valid range from 0.78676133294215 to 3.61170399199992
BrEngaSC Factor scores from CFA for construct of Brand engagement in self-concept (BESC)
Factor scores from CFA for construct of Brand engagement in self-concept (BESC)
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 1.104 | 7.066 | 3.795 | 1.489 |
Valid range from 1.10408736597777 to 7.06598825805908
PSqual Factor scores from CFA for construct of Prodcut and service quality (PSQ)
Factor scores from CFA for construct of Prodcut and service quality (PSQ)
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 2.004 | 7.468 | 5.343 | 0.922 |
Valid range from 2.00429408757706 to 7.46770410029863
RFstCo Factor scores from CFA for construct of Reliable and finacially strong company (RFSC)
Factor scores from CFA for construct of Reliable and finacially strong company (RFSC)
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 1.69 | 5.856 | 4.35 | 0.704 |
Valid range from 1.69038091448882 to 5.85604998917927
SEresp Factor scores from CFA for construct of Social and enviromental responsability (SER)
Factor scores from CFA for construct of Social and enviromental responsability (SER)
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 1.148 | 5.474 | 3.614 | 0.653 |
Valid range from 1.14759984959412 to 5.4738434239966
Employer Factor scores from CFA for construct of Good employer (GE)
Factor scores from CFA for construct of Good employer (GE)
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 1.969 | 7.135 | 5.103 | 0.867 |
Valid range from 1.96880483266575 to 7.13457432930526
CustOri Factor scores from CFA for construct of Customer orientation (CO)
Factor scores from CFA for construct of Customer orientation (CO)
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 1.802 | 6.523 | 4.634 | 0.834 |
Valid range from 1.80153635775131 to 6.52345472974106
Competen Factor scores from CFA for construct of Competence (BC)
Factor scores from CFA for construct of Competence (BC)
| Value 724 | Frequency | |
|---|---|---|
| 0 | Not at all | |
| 100 | Extremely |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 2.089 | 93.659 |
Valid range from 0 to 100
Warmth Factor scores from CFA for construct of Warmth (BW)
Factor scores from CFA for construct of Warmth (BW)
| Value 733 | Frequency | |
|---|---|---|
| 0 | Not at all | |
| 100 | Extremely |
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 2.707 | 95.105 |
Valid range from 0 to 100
Trust Factor scores from CFA for construct of Trust (BT)
Factor scores from CFA for construct of Trust (BT)
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 1.079 | 6.795 | 4.412 | 0.969 |
Valid range from 1.0792682125436 to 6.79488894082649
WTP Factor scores from CFA for construct of Willingness to purchase (WTP)
Factor scores from CFA for construct of Willingness to purchase (WTP)
| Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
|---|---|---|---|---|---|
| 266 | 0 | 1.055 | 5.093 | 3.744 | 0.888 |
Valid range from 1.05501163138805 to 5.09347423771606
Materials of the Study
- Gidaković, Petar in Žabkar, Vesna (2019). EKUPSZ19 - Survey about attitudes toward companies [Vprašalnik].
Study Results Materials
No associated materials!
Related Publications
- Gidaković, Petar in Žabkar, Vesna (2020). Warmth and competence matter!: but how do they come about? Prispevek na konferenci (AMA Winter Academic Conference, 2020).
Access to data and documentation - Nesstar
TERMS OF USE:
Data and materials are licensed under a Creative Commons Attribution 2.5 Slovenia
DOCUMENTATION STATUS
4 - Polni opis raziskave in kodirna knjiga spremenljivk s polnim besedilom vprašanj.
CLASS OF THE STUDY
7 - teoretsko ali praktično pomembne raziskave, omejene na manj splošno populacijo, manj vplivne
How to CITE this study?
Gidaković, P. and Žabkar, V. (2020). Eksperiment o korporativnem ugledu, porabniških stereotipih in zaupanju, 2019 [Data file]. Ljubljana: University of Ljubljana, Slovenian Social Science Data Archives. ADP - IDNo: EKUPSZ19. https://doi.org/10.17898/ADP_EKUPSZ19_V1
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