Javna agencija za raziskovalno dejavnost Republike Slovenije
Raziskave v seriji Blagovne znamke so bile izvedene v okviru mednarodnega raziskovalnega projekta "Spremljanje preferenc potrošnikov skozi potrošniške stereotipe" (N5-0084), katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model) opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Raziskave so bile izvedene na prebivalcih Združenega Kraljestva (APSBZ19 in EKUPSZ19) v starosti od 18 do 90 let oziroma prebivalcih ZDA (AUKZ19), v starosti nad 18 let, ki sodelujejo na spletnem panelu Prolific Academic.
Keywords ADP: korporativni ugled, zaznave porabnikov, zaupanje v blagovne znamke, vtis kompetentnosti, vtis topline, model vsebine stereotipov
Keywords ELSST:
BLAGOVNA ZNAMKA, ANKETA
Topic Classification CESSDA
GOSPODARSTVO - Poraba in navade porabnikov
Topic Classification CERIF
Trženje
Topic Classification ADP
VEDENJSKE NAMERE
STEREOTIPI
UGLED
OSEBNOSTNE RAZLIKE
DEMOGRAFIJA
Raziskava je bila izvedena v okviru mednarodnega raziskovalnega projekta "Spremljanje preferenc potrošnikov skozi potrošniške stereotipe", katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model), opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Raziskava se osredotoča na porabniške stereotipe v zvezi s korporativno blagovno znamko in poskuša odgovoriti na vprašanje, kako dimenzije korporativnega ugleda (naravnanost h kupcem, dober delodajalec, družbeno in okoljsko odgovorno podjetje, kakovost izdelkov in storitev ter finančno močno in zanesljivo podjetje) vplivajo na zaznave topline oziroma kompetentnosti. Dodatno je cilj raziskave tudi preveriti, kako zaznave topline in kompetentnosti prenašajo (mediacija) vplive dimenzij korporativnega ugleda na zaupanje potrošnika do korporativne znamke. Za potrebe preverjanja konceptualnega modela je bilo izbranih sedem znamk (Amazon, American Airlines, Bank of America, Honda, Nestle, Papa John's in T-Mobile), ki so prisotne na ameriškem trgu, prihajajo iz različnih panog in imajo različne stopnje korporativnega ugleda glede na lestvice korporativnega ugleda (to so RepTrak, Reputation Quotient). Vsakemu respondentu je bila naključno dodeljena samo ena znamka, za katero so bile opravljene meritve konstruktov. Vsi konstrukti v vprašalniku so bili merjeni z uveljavljenimi merskimi lestvicami.
Collection date: | 4. junij 2019 - 5. junij 2019 |
---|---|
Date of production: | 2019-06 |
Country: | Združene države Amerike |
Geographic coverage: |
Združene države Amerike |
Unit of analysis: |
Posameznik |
Universe: |
Prebivalci ZDA, stari nad 18 let, ki sodelujejo v spletnem panelu Prolific Academic. |
Excluded: | no information |
Data collected by: |
Gidaković, Petar |
Sampling procedure: |
Neverjetnostno: priložnostno Vzorčni okvir je bil spletni panel Prolific Academic. V prvem koraku so avtorji določili kriterije (prebivalci ZDA v starosti nad 18 let) za izbor potencialnih respondentov. Panel je podal oceno, da kriterijem ustreza 30.946 aktivnih panelistov (to so tisti, ki so v zadnjih 90 dneh sodelovali v kakšni anketi), ki jim je bilo v drugem koraku na njihov uporabniški račun na spletni strani panela prikazano vabilo za sodelovanje v anketi. Tisti, ki dobivajo obvestila o novih anketah preko e-pošte, so bili povabljeni tudi preko omenjenega kanala. Respondenti so se sami odločili za sodelovanje, posledično vzorec ni reprezentativen. |
Mode of data collection: |
Vprašalnik za samoizpolnjevanje: spletni |
Weighting: |
Brez uteževanja. |
Podatki in dokumentacija so na voljo pod mednarodno licenco Creative Commons Priznanje avtorstva 4.0. Arhiv izroča podatke uporabnikom samo za namen, ki ga posebej opredelijo, ob zagotovitvi spoštovanja profesionalnih etičnih kodeksov. Uporabnik se posebej zaveže, da bo skrbel za tajnost podatkov in opravljal analize brez poskusov identifikacije posameznika.
Contact: Arhiv družboslovnih podatkov
Pri objavah, ki bi sledile na podlagi podatkov, je potrebno polno citirati avtorja in Arhiv.
Vsak uporabnik je dolžan opozoriti na morebitne pomanjkljivosti gradiva in poslati Arhivu 2 kopiji nastalih besedil.
Uporabnik naj pred uporabo pozorno prebere spremljajočo dokumentacijo in se v primeru nejasnosti obrne na avtorje raziskave ali Arhiv.
Title of Data file: Survey about reputation of corporate brands, 2019: Consumers' perceptions of corporate reputation for American brands [Podatkovna datoteka]
File ID: F1
Author of Data file: Gidaković, Petar; Žabkar, Vesna
Format: *.txt - TEKST
License: ccby
Version: april 2020
Consent CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
Value 13 | Frequency | |
---|---|---|
1 | I agree | 443 |
2 | I disagree | 0 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 2
Brand Brand
Brand
Value 22 | Frequency | |
---|---|---|
1 | Papa John's | 63 |
2 | Bank of America | 65 |
3 | T-mobile | 70 |
4 | American Airlines | 70 |
5 | Honda | 63 |
6 | Nestle | 62 |
7 | Amazon | 50 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BFam How familiar are you with BRAND.
BFam - How familiar are you with BRAND? (BRAND's logo was displayed (see at the end of the questionnaire)
Value 31 | Frequency | |
---|---|---|
0 | Totally unfamilair | 4 |
100 | Totally familair | 99 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 | 0 | 100 |
Valid range from 0 to 100
Consent CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)
Value 169 | Frequency | |
---|---|---|
1 | I agree | 443 |
2 | I disagree | 0 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 2
Brand Brand
Brand
Value 268 | Frequency | |
---|---|---|
1 | Papa John's | 63 |
2 | Bank of America | 65 |
3 | T-mobile | 70 |
4 | American Airlines | 70 |
5 | Honda | 63 |
6 | Nestle | 62 |
7 | Amazon | 50 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BFam How familiar are you with BRAND.
BFam - How familiar are you with BRAND? (BRAND's logo was displayed (see at the end of the questionnaire)
Value 367 | Frequency | |
---|---|---|
0 | Totally unfamilair | 4 |
100 | Totally familair | 99 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 | 0 | 100 |
Valid range from 0 to 100
BUsage Have you personally used BRAND's products or services over the past 12 months?
BUsage - Have you personally used BRAND's products or services over the past 12 months?
Value 466 | Frequency | |
---|---|---|
1 | No | 235 |
2 | Yes | 208 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 2
PI1 It is very likely that I will use BRAND in the future. PI - Do you agree or disagree with following statements?
It is very likely that I will use BRAND in the future.
Value 565 | Frequency | |
---|---|---|
1 | Strongly disagree | 42 |
2 | Disagree | 47 |
3 | Somewhat disagree | 36 |
4 | Neutral | 75 |
5 | Somewhat agree | 68 |
6 | Agree | 94 |
7 | Strongly agree | 81 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
PI2 I will purchase from BRAND the next time I need such a service/product. PI - Do you agree or disagree with following statements?
I will purchase from BRAND the next time I need such a PRODUCT/SERVICE.
Value 664 | Frequency | |
---|---|---|
1 | Strongly disagree | 55 |
2 | Disagree | 55 |
3 | Somewhat disagree | 48 |
4 | Neutral | 125 |
5 | Somewhat agree | 61 |
6 | Agree | 57 |
7 | Strongly agree | 42 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
PI3 I will definitely try BRAND in the future. PI - Do you agree or disagree with following statements?
I will definitely try BRAND in the future.
Value 763 | Frequency | |
---|---|---|
1 | Strongly disagree | 44 |
2 | Disagree | 39 |
3 | Somewhat disagree | 30 |
4 | Neutral | 82 |
5 | Somewhat agree | 85 |
6 | Agree | 94 |
7 | Strongly agree | 69 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BLoy1 I consider myself to be loyal to BRAND. BLoy - To what extent do you agree with following statements about BRAND?
I consider myself to be loyal to BRAND.
Value 862 | Frequency | |
---|---|---|
1 | Strongly disagree | 112 |
2 | Disagree | 96 |
3 | Somewhat disagree | 55 |
4 | Neutral | 93 |
5 | Somewhat agree | 36 |
6 | Agree | 35 |
7 | Strongly agree | 16 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BLoy2 BRAND would be my first choice. BLoy - To what extent do you agree with following statements about BRAND?
BRAND would be my first choice.
Value 961 | Frequency | |
---|---|---|
1 | Strongly disagree | 97 |
2 | Disagree | 90 |
3 | Somewhat disagree | 58 |
4 | Neutral | 85 |
5 | Somewhat agree | 49 |
6 | Agree | 48 |
7 | Strongly agree | 16 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BLoy3 I will not buy other brands of product/service if BRAND is available. BLoy - To what extent do you agree with following statements about BRAND?
I will not buy other brands of PRODUCT/SERVICE if BRAND is available.
Value 1060 | Frequency | |
---|---|---|
1 | Strongly disagree | 139 |
2 | Disagree | 104 |
3 | Somewhat disagree | 76 |
4 | Neutral | 62 |
5 | Somewhat agree | 34 |
6 | Agree | 23 |
7 | Strongly agree | 5 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
PWOM1 Say positive things about BRAND. PWOM - How likely are you to do any of the following?
Say positive things about BRAND.
Value 1159 | Frequency | |
---|---|---|
1 | Very unlikely | 48 |
2 | 32 | |
3 | 41 | |
4 | 129 | |
5 | 77 | |
6 | 68 | |
7 | Very likely | 48 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
PWOM2 Recommend BRAND to others. PWOM - How likely are you to do any of the following?
Recommend BRAND to others.
Value 1258 | Frequency | |
---|---|---|
1 | Very unlikely | 60 |
2 | 35 | |
3 | 46 | |
4 | 119 | |
5 | 75 | |
6 | 64 | |
7 | Very likely | 44 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
PWOM3 Recommend BRAND to someone else who seeks my advice. PWOM - How likely are you to do any of the following?
Recommend BRAND to someone else who seeks my advice.
Value 1357 | Frequency | |
---|---|---|
1 | Very unlikely | 59 |
2 | 40 | |
3 | 50 | |
4 | 112 | |
5 | 69 | |
6 | 67 | |
7 | Very likely | 46 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BT1 I trust BRAND. BT - To what extent do you agree with following statements about BRAND?
I trust BRAND.
Value 1456 | Frequency | |
---|---|---|
1 | Strongly disagree | 37 |
2 | Disagree | 28 |
3 | Somewhat disagree | 34 |
4 | Neutral | 116 |
5 | Somewhat agree | 93 |
6 | Agree | 106 |
7 | Strongly agree | 29 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BT2 I feel comfortable depending on BRAND. BT - To what extent do you agree with following statements about BRAND?
I feel comfortable depending on BRAND.
Value 1555 | Frequency | |
---|---|---|
1 | Strongly disagree | 39 |
2 | Disagree | 30 |
3 | Somewhat disagree | 33 |
4 | Neutral | 112 |
5 | Somewhat agree | 86 |
6 | Agree | 108 |
7 | Strongly agree | 35 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BT3 I rely on BRAND to deliver on its brand promise. BT - To what extent do you agree with following statements about BRAND?
I rely on BRAND to deliver on its brand promise.
Value 1654 | Frequency | |
---|---|---|
1 | Strongly disagree | 39 |
2 | Disagree | 20 |
3 | Somewhat disagree | 25 |
4 | Neutral | 114 |
5 | Somewhat agree | 85 |
6 | Agree | 119 |
7 | Strongly agree | 41 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
ATTCHK1 Please, select number 5 on the list and move to the next page.
ATTCHECK1 - Please, select number 5 on the list and move to the next page.
Value 1753 | Frequency | |
---|---|---|
5 | 443 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 5 to 5
BW1 The majority of Americans sees BRAND as ... cold/warm Q1 - We now want you think about how does the majority of Americans see BRAND. BW - The majority of Americans sees BRAND as ...
Cold / Warm
Value 1852 | Frequency | |
---|---|---|
1 | cold | 14 |
2 | 30 | |
3 | 58 | |
4 | 122 | |
5 | 98 | |
6 | 74 | |
7 | warm | 47 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BW2 The majority of Americans sees BRAND as ... ill-natured/good-natured Q1 - We now want you think about how does the majority of Americans see BRAND. BW - The majority of Americans sees BRAND as ...
Ill-natured / Good-natured
Value 1951 | Frequency | |
---|---|---|
1 | ill-natured | 14 |
2 | 22 | |
3 | 50 | |
4 | 124 | |
5 | 98 | |
6 | 86 | |
7 | good-natured | 49 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BW3 The majority of Americans sees BRAND as ... unfriendly/friendly Q1 - We now want you think about how does the majority of Americans see BRAND. BW - The majority of Americans sees BRAND as ...
Unfriendly / Friendly
Value 2050 | Frequency | |
---|---|---|
1 | unfriendly | 16 |
2 | 11 | |
3 | 53 | |
4 | 110 | |
5 | 98 | |
6 | 100 | |
7 | friendly | 55 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BW4 The majority of Americans sees BRAND as ... unkind/kind Q1 - We now want you think about how does the majority of Americans see BRAND. BW - The majority of Americans sees BRAND as ...
Unkind / Kind
Value 2149 | Frequency | |
---|---|---|
1 | unkind | 14 |
2 | 17 | |
3 | 60 | |
4 | 137 | |
5 | 104 | |
6 | 65 | |
7 | kind | 46 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BC1 The majority of Americans sees BRAND as ... incompetent/competent BC - The majority of Americans sees BRAND as ...
Incompetent / Competent
Value 2248 | Frequency | |
---|---|---|
1 | incompetent | 6 |
2 | 18 | |
3 | 39 | |
4 | 74 | |
5 | 95 | |
6 | 128 | |
7 | competent | 83 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BC2 The majority of Americans sees BRAND as ... unintelligent/intelligent BC - The majority of Americans sees BRAND as ...
Unintelligent / Intelligent
Value 2347 | Frequency | |
---|---|---|
1 | unintelligent | 7 |
2 | 13 | |
3 | 36 | |
4 | 114 | |
5 | 104 | |
6 | 109 | |
7 | intelligent | 60 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BC3 The majority of Americans sees BRAND as ... inefficient/efficient BC - The majority of Americans sees BRAND as ...
Inefficient / Efficient
Value 2446 | Frequency | |
---|---|---|
1 | inefficient | 8 |
2 | 18 | |
3 | 35 | |
4 | 89 | |
5 | 112 | |
6 | 99 | |
7 | efficient | 82 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BC4 The majority of Americans sees BRAND as ... incapable/capable BC - The majority of Americans sees BRAND as ...
Incapable / Capable
Value 2545 | Frequency | |
---|---|---|
1 | incapable | 8 |
2 | 14 | |
3 | 33 | |
4 | 78 | |
5 | 90 | |
6 | 134 | |
7 | capable | 86 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
CO1 BRAND has employees who treat customers courteously. Q2 - Now we want you to again focus on your own opinion about BRAND. CO - Do you disagree or agree that BRAND...
... has employees who treat customers courteously.
Value 2644 | Frequency | |
---|---|---|
1 | Strongly disagree | 6 |
2 | Disagree | 10 |
3 | Somewhat disagree | 13 |
4 | Neutral | 160 |
5 | Somewhat agree | 108 |
6 | Agree | 118 |
7 | Strongly agree | 28 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
CO2 BRAND has employees who are concerned about customer needs. Q2 - Now we want you to again focus on your own opinion about BRAND. CO - Do you disagree or agree that BRAND...
... has employees who are concerned about customer needs.
Value 2743 | Frequency | |
---|---|---|
1 | Strongly disagree | 7 |
2 | Disagree | 17 |
3 | Somewhat disagree | 23 |
4 | Neutral | 152 |
5 | Somewhat agree | 108 |
6 | Agree | 111 |
7 | Strongly agree | 25 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
CO3 BRAND is concerned about its customers. Q2 - Now we want you to again focus on your own opinion about BRAND. CO - Do you disagree or agree that BRAND...
... is concerned about its customers.
Value 2842 | Frequency | |
---|---|---|
1 | Strongly disagree | 19 |
2 | Disagree | 24 |
3 | Somewhat disagree | 45 |
4 | Neutral | 110 |
5 | Somewhat agree | 102 |
6 | Agree | 110 |
7 | Strongly agree | 33 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
GE1 BRAND looks like a good company to work for. GE - Do you disagree or agree that BRAND...
... looks like a good company to work for.
Value 2941 | Frequency | |
---|---|---|
1 | Strongly disagree | 37 |
2 | Disagree | 38 |
3 | Somewhat disagree | 30 |
4 | Neutral | 155 |
5 | Somewhat agree | 90 |
6 | Agree | 72 |
7 | Strongly agree | 21 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
GE2 BRAND seems to treat its people well. GE - Do you disagree or agree that BRAND...
... seems to treat its people well.
Value 3040 | Frequency | |
---|---|---|
1 | Strongly disagree | 30 |
2 | Disagree | 24 |
3 | Somewhat disagree | 33 |
4 | Neutral | 169 |
5 | Somewhat agree | 97 |
6 | Agree | 70 |
7 | Strongly agree | 20 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
GE3 BRAND seems to have excellent leadership. GE - Do you disagree or agree that BRAND...
... seemsto have excellent leadership.
Value 3139 | Frequency | |
---|---|---|
1 | Strongly disagree | 29 |
2 | Disagree | 22 |
3 | Somewhat disagree | 41 |
4 | Neutral | 178 |
5 | Somewhat agree | 77 |
6 | Agree | 71 |
7 | Strongly agree | 25 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
RFSC1 BRAND tends to outperform competitors. RFSC - Do you disagree or agree that BRAND...
... tends to outperform competitors.
Value 3238 | Frequency | |
---|---|---|
1 | Strongly disagree | 18 |
2 | Disagree | 40 |
3 | Somewhat disagree | 47 |
4 | Neutral | 131 |
5 | Somewhat agree | 92 |
6 | Agree | 78 |
7 | Strongly agree | 37 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
RFSC2 BRAND seems to recognize and take advantage of market opportunities. RFSC - Do you disagree or agree that BRAND...
... seems to recognize and take advantage of market opportunities.
Value 3337 | Frequency | |
---|---|---|
1 | Strongly disagree | 7 |
2 | Disagree | 20 |
3 | Somewhat disagree | 21 |
4 | Neutral | 124 |
5 | Somewhat agree | 121 |
6 | Agree | 102 |
7 | Strongly agree | 48 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
RFSC3 BRAND looks like it has strong prospects for future growth. RFSC - Do you disagree or agree that BRAND...
... looks like it has strong prospects for future growth.
Value 3436 | Frequency | |
---|---|---|
1 | Strongly disagree | 10 |
2 | Disagree | 16 |
3 | Somewhat disagree | 34 |
4 | Neutral | 123 |
5 | Somewhat agree | 118 |
6 | Agree | 95 |
7 | Strongly agree | 47 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
RFSC4 BRAND is a top competitor in its market. RFSC - Do you disagree or agree that BRAND...
... is a top competitor in its market.
Value 3535 | Frequency | |
---|---|---|
1 | Strongly disagree | 8 |
2 | Disagree | 15 |
3 | Somewhat disagree | 32 |
4 | Neutral | 62 |
5 | Somewhat agree | 116 |
6 | Agree | 131 |
7 | Strongly agree | 79 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
PSQ1 BRAND offers high quality products and services. PSQ - Do you disagree or agree that BRAND....
... offers high quality products and services.
Value 3634 | Frequency | |
---|---|---|
1 | Strongly disagree | 17 |
2 | Disagree | 23 |
3 | Somewhat disagree | 37 |
4 | Neutral | 90 |
5 | Somewhat agree | 115 |
6 | Agree | 117 |
7 | Strongly agree | 44 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
PSQ2 BRAND is a strong, reliable company. PSQ - Do you disagree or agree that BRAND....
... is a strong, reliable company.
Value 3733 | Frequency | |
---|---|---|
1 | Strongly disagree | 15 |
2 | Disagree | 22 |
3 | Somewhat disagree | 35 |
4 | Neutral | 74 |
5 | Somewhat agree | 117 |
6 | Agree | 125 |
7 | Strongly agree | 55 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
PSQ3 BRAND develops innovative products and services. PSQ - Do you disagree or agree that BRAND....
... develops innovative products and services.
Value 3832 | Frequency | |
---|---|---|
1 | Strongly disagree | 20 |
2 | Disagree | 28 |
3 | Somewhat disagree | 47 |
4 | Neutral | 125 |
5 | Somewhat agree | 109 |
6 | Agree | 70 |
7 | Strongly agree | 44 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
PSQ4 BRAND offers products and services that are a good value for the money. PSQ - Do you disagree or agree that BRAND....
... offers products and services that are a good value for the money.
Value 3931 | Frequency | |
---|---|---|
1 | Strongly disagree | 15 |
2 | Disagree | 14 |
3 | Somewhat disagree | 37 |
4 | Neutral | 101 |
5 | Somewhat agree | 114 |
6 | Agree | 111 |
7 | Strongly agree | 51 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
SER1 BRAND seems to be environmentally responsible. SER - Do you disagree or agree that BRAND...
... seems to be environmentally responsible.
Value 4030 | Frequency | |
---|---|---|
1 | Strongly disagree | 31 |
2 | Disagree | 37 |
3 | Somewhat disagree | 61 |
4 | Neutral | 199 |
5 | Somewhat agree | 57 |
6 | Agree | 54 |
7 | Strongly agree | 4 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
SER2 BRAND seems to make an effort to create new jobs. SER - Do you disagree or agree that BRAND...
... seems to make an effort to create new jobs.
Value 4129 | Frequency | |
---|---|---|
1 | Strongly disagree | 19 |
2 | Disagree | 18 |
3 | Somewhat disagree | 41 |
4 | Neutral | 201 |
5 | Somewhat agree | 94 |
6 | Agree | 56 |
7 | Strongly agree | 14 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
SER3 BRAND supports good causes that benefit society. SER - Do you disagree or agree that BRAND...
... supports good causes that benefit society.
Value 4228 | Frequency | |
---|---|---|
1 | Strongly disagree | 71 |
2 | Disagree | 75 |
3 | Somewhat disagree | 76 |
4 | Neutral | 150 |
5 | Somewhat agree | 39 |
6 | Agree | 27 |
7 | Strongly agree | 5 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
SER4 BRAND would reduce its profits to ensure a clean environment. SER - Do you disagree or agree that BRAND...
... would reduce its profits to ensure a clean environment.
Value 4327 | Frequency | |
---|---|---|
1 | Strongly disagree | 33 |
2 | Disagree | 23 |
3 | Somewhat disagree | 53 |
4 | Neutral | 199 |
5 | Somewhat agree | 83 |
6 | Agree | 42 |
7 | Strongly agree | 10 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
Inv1 For me, PRODUCT/SERVICE is very important. PCInv - Do you disagree or agree with the following statements?
For me, PRODUCT/SERVICE is very important.
Value 4426 | Frequency | |
---|---|---|
1 | Strongly disagree | 9 |
2 | Disagree | 25 |
3 | Somewhat disagree | 22 |
4 | Neutral | 32 |
5 | Somewhat agree | 97 |
6 | Agree | 159 |
7 | Strongly agree | 99 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
Inv2 For me, PRODUCT/SERVICE does not matter. PCInv - Do you disagree or agree with the following statements?
For me, PRODUCT/SERVICE does not matter.
Value 4525 | Frequency | |
---|---|---|
1 | Strongly disagree | 8 |
2 | Disagree | 35 |
3 | Somewhat disagree | 30 |
4 | Neutral | 31 |
5 | Somewhat agree | 80 |
6 | Agree | 145 |
7 | Strongly agree | 114 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
Inv3 PRODUCT/SERVICE is very important part of my life. PCInv - Do you disagree or agree with the following statements?
PRODUCT/SERVICE is very important part of my life.
Value 4624 | Frequency | |
---|---|---|
1 | Strongly disagree | 17 |
2 | Disagree | 30 |
3 | Somewhat disagree | 40 |
4 | Neutral | 58 |
5 | Somewhat agree | 91 |
6 | Agree | 127 |
7 | Strongly agree | 80 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
ATTCHK2 Please select "Somewhat agree".
Please select "Somewhat agree".
Value 4723 | Frequency | |
---|---|---|
1 | Strongly disagree | 0 |
2 | Disagree | 0 |
3 | Somewhat disagree | 1 |
4 | Neutral | 1 |
5 | Somewhat agree | 441 |
6 | Agree | 0 |
7 | Strongly agree | 0 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BSch1 I couldnt care less what brands people around me are using. BSch - To which extent do youagree or disagree with following statements?
I couldn't care less what brands people around me are using.
Value 4822 | Frequency | |
---|---|---|
1 | Strongly disagree | 77 |
2 | Disagree | 128 |
3 | Somewhat disagree | 88 |
4 | Neutral | 44 |
5 | Somewhat agree | 63 |
6 | Agree | 38 |
7 | Strongly agree | 5 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BSch2 Product features are more important than brand names in my buying decisions. BSch - To which extent do youagree or disagree with following statements?
Product features are more important than brand names in my buying decisions.
Value 4921 | Frequency | |
---|---|---|
1 | Strongly disagree | 113 |
2 | Disagree | 161 |
3 | Somewhat disagree | 105 |
4 | Neutral | 41 |
5 | Somewhat agree | 11 |
6 | Agree | 7 |
7 | Strongly agree | 5 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BSch3 When I go shopping, I am always scanning the environmentfor brand names. BSch - To which extent do youagree or disagree with following statements?
When I go shopping, I am always scanning the environmentfor brand names.
Value 5020 | Frequency | |
---|---|---|
1 | Strongly disagree | 36 |
2 | Disagree | 101 |
3 | Somewhat disagree | 91 |
4 | Neutral | 89 |
5 | Somewhat agree | 91 |
6 | Agree | 29 |
7 | Strongly agree | 6 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BSch4 Brands are not at all important to me. BSch - To which extent do youagree or disagree with following statements?
Brands are not at all important to me.
Value 5119 | Frequency | |
---|---|---|
1 | Strongly disagree | 39 |
2 | Disagree | 85 |
3 | Somewhat disagree | 112 |
4 | Neutral | 51 |
5 | Somewhat agree | 99 |
6 | Agree | 46 |
7 | Strongly agree | 11 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BSch5 Brand name considerably influences my buying decisions. BSch - To which extent do youagree or disagree with following statements?
Brand name considerably influences my buying decisions.
Value 5218 | Frequency | |
---|---|---|
1 | Strongly disagree | 34 |
2 | Disagree | 77 |
3 | Somewhat disagree | 90 |
4 | Neutral | 85 |
5 | Somewhat agree | 105 |
6 | Agree | 45 |
7 | Strongly agree | 7 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
Bsch6 I like to surround myself with recognizable brand names at home. BSch - To which extent do youagree or disagree with following statements?
I like to surround myself with recognizable brand names at home.
Value 5317 | Frequency | |
---|---|---|
1 | Strongly disagree | 55 |
2 | Disagree | 88 |
3 | Somewhat disagree | 88 |
4 | Neutral | 87 |
5 | Somewhat agree | 85 |
6 | Agree | 33 |
7 | Strongly agree | 7 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BSch7 When I am considering products, the brand name is more important to me than any other information. BSch - To which extent do youagree or disagree with following statements?
When I am considering products, the brand name is more important to me than any other information.
Value 5416 | Frequency | |
---|---|---|
1 | Strongly disagree | 134 |
2 | Disagree | 132 |
3 | Somewhat disagree | 77 |
4 | Neutral | 57 |
5 | Somewhat agree | 29 |
6 | Agree | 10 |
7 | Strongly agree | 4 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BSch8 Brands are important to me because they indicate social status. BSch - To which extent do youagree or disagree with following statements?
Brands are important to me because they indicate social status.
Value 5515 | Frequency | |
---|---|---|
1 | Strongly disagree | 171 |
2 | Disagree | 110 |
3 | Somewhat disagree | 46 |
4 | Neutral | 52 |
5 | Somewhat agree | 46 |
6 | Agree | 15 |
7 | Strongly agree | 3 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BSch9 The brand name is the least important information to me when I am considering a product. BSch - To which extent do youagree or disagree with following statements?
The brand name is the least important information to me when I am considering a product.
Value 5614 | Frequency | |
---|---|---|
1 | Strongly disagree | 56 |
2 | Disagree | 68 |
3 | Somewhat disagree | 97 |
4 | Neutral | 86 |
5 | Somewhat agree | 79 |
6 | Agree | 44 |
7 | Strongly agree | 13 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
BSch10 I keep abreast of the brands people around me are using. BSch - To which extent do youagree or disagree with following statements?
I keep abreast of the brands people around me are using.
Value 5713 | Frequency | |
---|---|---|
1 | Strongly disagree | 63 |
2 | Disagree | 99 |
3 | Somewhat disagree | 62 |
4 | Neutral | 98 |
5 | Somewhat agree | 84 |
6 | Agree | 28 |
7 | Strongly agree | 9 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
SDB1 I like to gossip at times. SDB - To what degree do do you disagree or agree with following statements?
I like to gossip at times.
Value 5812 | Frequency | |
---|---|---|
1 | Strongly disagree | 49 |
2 | Disagree | 87 |
3 | Somewhat disagree | 69 |
4 | Neutral | 44 |
5 | Somewhat agree | 123 |
6 | Agree | 57 |
7 | Strongly agree | 11 |
-1 | no answer | 3 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
440 | 3 | 1 | 7 |
Valid range from 1 to 7
SDB2 I have never deliberately said something that hurt someones feelings. SDB - To what degree do do you disagree or agree with following statements?
I have never deliberately said something that hurt someone's feelings.
Value 5911 | Frequency | |
---|---|---|
1 | Strongly disagree | 48 |
2 | Disagree | 118 |
3 | Somewhat disagree | 108 |
4 | Neutral | 57 |
5 | Somewhat agree | 47 |
6 | Agree | 45 |
7 | Strongly agree | 17 |
-1 | no answer | 3 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
440 | 3 | 1 | 7 |
Valid range from 1 to 7
SDB3 Im always willing to admit it when I make a mistake. SDB - To what degree do do you disagree or agree with following statements?
I'm always willing to admit it when I make a mistake.
Value 6010 | Frequency | |
---|---|---|
1 | Strongly disagree | 7 |
2 | Disagree | 11 |
3 | Somewhat disagree | 40 |
4 | Neutral | 47 |
5 | Somewhat agree | 131 |
6 | Agree | 146 |
7 | Strongly agree | 60 |
-1 | no answer | 1 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
442 | 1 | 1 | 7 |
Valid range from 1 to 7
SDB4 There have been occasions when I took advantage of someone. SDB - To what degree do do you disagree or agree with following statements?
There have been occasions when I took advantage of someone.
Value 619 | Frequency | |
---|---|---|
1 | Strongly disagree | 27 |
2 | Disagree | 56 |
3 | Somewhat disagree | 71 |
4 | Neutral | 58 |
5 | Somewhat agree | 129 |
6 | Agree | 93 |
7 | Strongly agree | 9 |
-1 | no answer | 0 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 7
SDB5 I sometimes try to get even rather than forgive and forget. SDB - To what degree do do you disagree or agree with following statements?
I sometimes try to get even rather than forgive and forget.
Value 628 | Frequency | |
---|---|---|
1 | Strongly disagree | 54 |
2 | Disagree | 78 |
3 | Somewhat disagree | 69 |
4 | Neutral | 68 |
5 | Somewhat agree | 98 |
6 | Agree | 54 |
7 | Strongly agree | 19 |
-1 | no answer | 3 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
440 | 3 | 1 | 7 |
Valid range from 1 to 7
SDB6 At times, I have really insisted on having things my own way. SDB - To what degree do do you disagree or agree with following statements?
At times, I have really insisted on having things my own way.
Value 637 | Frequency | |
---|---|---|
1 | Strongly disagree | 6 |
2 | Disagree | 23 |
3 | Somewhat disagree | 27 |
4 | Neutral | 62 |
5 | Somewhat agree | 162 |
6 | Agree | 116 |
7 | Strongly agree | 45 |
-1 | no answer | 2 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
441 | 2 | 1 | 7 |
Valid range from 1 to 7
RStat Are you currently a student enrolled in a college or university?
RStat - Are you currently a student enrolled in a college or university?
Value 646 | Frequency | |
---|---|---|
0 | No | 327 |
1 | Yes | 116 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 0 to 1
XSTAR How old are you?
XSTARleta - How old are you?
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 | 18 | 73 | 33.034 | 11.453 |
Valid range from 18 to 73
XSPOL Your gender is:
XSPOL - Your gender is:
Value 664 | Frequency | |
---|---|---|
1 | Male | 185 |
2 | Female | 252 |
3 | Other | 4 |
4 | Do not want to say | 2 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
441 | 2 |
Valid range from 1 to 3
XDOH What was your total household income before taxes for the most recent calendar year (January through December)?
XDOH - What was your total household income before taxes for the most recent calendar year (January through December)? By your household, we mean all persons living in your primary home who share basic finances with you. (Please include income received by all members of your household and from all sources, including salaries, pensions, interest, dividends, bonuses, capital gains, and profits.)
Value 673 | Frequency | |
---|---|---|
1 | Less than USD 5,000 | 22 |
2 | USD 5,000 - USD 9,999 | 8 |
3 | USD 10,000 - USD 14,999 | 15 |
4 | USD 15,000 - USD 19,999 | 16 |
5 | USD 20,000 - USD 24,999 | 23 |
6 | USD 25,000 - USD 29,999 | 28 |
7 | USD 30,000 - USD 34,999 | 29 |
8 | USD 35,000 - USD 39,999 | 16 |
9 | USD 40,000 - USD 44,999 | 16 |
10 | USD 45,000 - USD 49,999 | 34 |
11 | USD 50,000 - USD 59,999 | 42 |
12 | USD 60,000 - USD 74,999 | 51 |
13 | USD 75,000 - USD 99,999 | 54 |
14 | USD 100,000 - USD 149,999 | 63 |
15 | USD 150,000 - USD 199,999 | 14 |
16 | USD 200,000 - USD 249,999 | 6 |
17 | USD 250,000 or more | 6 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
Valid range from 1 to 17
PID_r Panel ID number
Panel ID number
Value 682 | Frequency | |
---|---|---|
Zakrita vrednost | 443 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
TIME Interview time
Interview time
Value 691 | Frequency | |
---|---|---|
0:03:33,00 | 1 | |
0:03:36,00 | 1 | |
0:03:38,00 | 1 | |
0:03:39,00 | 1 | |
0:03:39,99 | 1 | |
0:03:41,00 | 1 | |
0:03:44,99 | 2 | |
0:03:45,00 | 1 | |
0:03:46,00 | 1 | |
0:03:46,99 | 1 | |
0:03:47,00 | 1 | |
0:03:47,99 | 2 | |
0:03:48,00 | 1 | |
0:03:48,99 | 1 | |
0:03:50,99 | 1 | |
0:03:51,99 | 1 | |
0:03:52,00 | 2 | |
0:03:52,99 | 3 | |
0:03:54,00 | 3 | |
0:03:54,99 | 2 | |
0:03:55,00 | 2 | |
0:03:55,99 | 1 | |
0:03:56,00 | 1 | |
0:03:57,00 | 2 | |
0:04:00,00 | 1 | |
0:04:01,99 | 1 | |
0:04:02,99 | 1 | |
0:04:03,00 | 2 | |
0:04:03,99 | 1 | |
0:04:06,99 | 2 | |
0:04:07,99 | 1 | |
0:04:08,00 | 1 | |
0:04:08,99 | 1 | |
0:04:10,99 | 2 | |
0:04:11,00 | 3 | |
0:04:12,00 | 2 | |
0:04:13,00 | 2 | |
0:04:13,99 | 2 | |
0:04:14,00 | 1 | |
0:04:14,99 | 1 | |
0:04:16,00 | 2 | |
0:04:16,99 | 2 | |
0:04:17,00 | 3 | |
0:04:17,99 | 1 | |
0:04:19,00 | 3 | |
0:04:21,00 | 2 | |
0:04:21,99 | 2 | |
0:04:22,99 | 1 | |
0:04:24,99 | 1 | |
0:04:25,99 | 1 | |
0:04:26,00 | 1 | |
0:04:27,00 | 1 | |
0:04:28,00 | 1 | |
0:04:29,99 | 1 | |
0:04:31,00 | 1 | |
0:04:32,00 | 1 | |
0:04:32,99 | 1 | |
0:04:33,99 | 5 | |
0:04:35,00 | 1 | |
0:04:35,99 | 1 | |
0:04:37,99 | 1 | |
0:04:38,99 | 1 | |
0:04:39,00 | 1 | |
0:04:40,99 | 1 | |
0:04:41,99 | 2 | |
0:04:42,99 | 1 | |
0:04:43,00 | 1 | |
0:04:43,99 | 1 | |
0:04:44,99 | 3 | |
0:04:48,00 | 1 | |
0:04:48,99 | 1 | |
0:04:49,00 | 1 | |
0:04:50,00 | 1 | |
0:04:51,00 | 2 | |
0:04:51,99 | 2 | |
0:04:56,00 | 1 | |
0:04:56,99 | 2 | |
0:04:57,99 | 2 | |
0:04:58,99 | 1 | |
0:05:00,99 | 1 | |
0:05:02,00 | 2 | |
0:05:03,00 | 1 | |
0:05:04,00 | 1 | |
0:05:05,00 | 1 | |
0:05:07,00 | 1 | |
0:05:07,99 | 3 | |
0:05:08,99 | 1 | |
0:05:10,00 | 2 | |
0:05:10,99 | 1 | |
0:05:12,00 | 1 | |
0:05:15,00 | 2 | |
0:05:15,99 | 3 | |
0:05:19,99 | 1 | |
0:05:21,00 | 2 | |
0:05:21,99 | 1 | |
0:05:23,00 | 3 | |
0:05:24,99 | 2 | |
0:05:26,00 | 2 | |
0:05:26,99 | 1 | |
0:05:27,99 | 1 | |
0:05:29,00 | 1 | |
0:05:29,99 | 1 | |
0:05:31,99 | 1 | |
0:05:32,99 | 5 | |
0:05:33,00 | 2 | |
0:05:34,00 | 1 | |
0:05:34,99 | 1 | |
0:05:35,00 | 2 | |
0:05:37,99 | 4 | |
0:05:39,00 | 1 | |
0:05:39,99 | 2 | |
0:05:40,00 | 2 | |
0:05:40,99 | 2 | |
0:05:41,00 | 1 | |
0:05:42,00 | 2 | |
0:05:42,99 | 2 | |
0:05:43,00 | 3 | |
0:05:43,99 | 2 | |
0:05:45,99 | 1 | |
0:05:47,00 | 2 | |
0:05:47,99 | 2 | |
0:05:50,00 | 1 | |
0:05:51,00 | 3 | |
0:05:51,99 | 2 | |
0:05:53,00 | 1 | |
0:05:54,00 | 1 | |
0:05:55,00 | 1 | |
0:05:56,99 | 2 | |
0:05:58,00 | 1 | |
0:05:59,99 | 8 | |
0:06:00,99 | 1 | |
0:06:01,99 | 1 | |
0:06:02,00 | 2 | |
0:06:04,00 | 1 | |
0:06:06,99 | 1 | |
0:06:10,00 | 2 | |
0:06:12,00 | 1 | |
0:06:12,99 | 1 | |
0:06:13,99 | 1 | |
0:06:15,00 | 1 | |
0:06:15,99 | 1 | |
0:06:17,00 | 1 | |
0:06:17,99 | 2 | |
0:06:23,00 | 1 | |
0:06:23,99 | 2 | |
0:06:24,00 | 2 | |
0:06:25,00 | 1 | |
0:06:26,99 | 1 | |
0:06:30,00 | 2 | |
0:06:30,99 | 1 | |
0:06:33,00 | 1 | |
0:06:33,99 | 1 | |
0:06:34,00 | 1 | |
0:06:34,99 | 1 | |
0:06:37,00 | 1 | |
0:06:37,99 | 2 | |
0:06:39,99 | 3 | |
0:06:41,00 | 1 | |
0:06:42,00 | 1 | |
0:06:42,99 | 1 | |
0:06:45,99 | 1 | |
0:06:48,00 | 1 | |
0:06:48,99 | 1 | |
0:06:49,00 | 2 | |
0:06:53,00 | 1 | |
0:06:54,99 | 1 | |
0:06:55,99 | 1 | |
0:06:57,00 | 2 | |
0:06:58,99 | 1 | |
0:07:01,00 | 2 | |
0:07:01,99 | 1 | |
0:07:03,00 | 2 | |
0:07:03,99 | 4 | |
0:07:04,00 | 1 | |
0:07:05,00 | 1 | |
0:07:09,00 | 3 | |
0:07:09,99 | 1 | |
0:07:11,00 | 3 | |
0:07:12,00 | 1 | |
0:07:13,00 | 2 | |
0:07:13,99 | 2 | |
0:07:14,00 | 1 | |
0:07:16,99 | 1 | |
0:07:17,99 | 1 | |
0:07:20,99 | 1 | |
0:07:25,99 | 3 | |
0:07:35,00 | 1 | |
0:07:39,00 | 1 | |
0:07:42,99 | 1 | |
0:07:43,00 | 1 | |
0:07:44,00 | 2 | |
0:07:45,99 | 1 | |
0:07:48,00 | 1 | |
0:07:50,99 | 1 | |
0:07:51,00 | 1 | |
0:07:54,00 | 1 | |
0:07:56,00 | 1 | |
0:07:56,99 | 1 | |
0:08:02,99 | 1 | |
0:08:10,99 | 1 | |
0:08:11,99 | 2 | |
0:08:18,00 | 2 | |
0:08:22,00 | 4 | |
0:08:28,00 | 1 | |
0:08:30,00 | 1 | |
0:08:31,00 | 1 | |
0:08:34,00 | 1 | |
0:08:34,99 | 2 | |
0:08:35,00 | 2 | |
0:08:37,00 | 1 | |
0:08:38,99 | 1 | |
0:08:51,99 | 2 | |
0:08:52,00 | 1 | |
0:08:58,99 | 1 | |
0:08:59,99 | 1 | |
0:09:17,00 | 2 | |
0:09:19,99 | 2 | |
0:09:20,00 | 2 | |
0:09:29,99 | 2 | |
0:09:33,00 | 2 | |
0:09:33,99 | 3 | |
0:09:37,99 | 1 | |
0:09:40,00 | 1 | |
0:09:47,99 | 1 | |
0:09:49,00 | 3 | |
0:09:55,00 | 19 | |
0:09:55,99 | 1 | |
0:10:01,00 | 1 | |
0:10:01,99 | 2 | |
0:10:06,99 | 1 | |
0:10:09,00 | 1 | |
0:10:12,99 | 1 | |
0:10:13,99 | 1 | |
0:10:14,99 | 2 | |
0:10:16,00 | 2 | |
0:10:17,99 | 1 | |
0:10:22,00 | 2 | |
0:10:24,99 | 2 | |
0:10:35,00 | 1 | |
0:10:38,99 | 2 | |
0:10:43,00 | 2 | |
0:10:46,00 | 2 | |
0:11:07,99 | 1 | |
0:11:08,00 | 1 | |
0:11:21,00 | 1 | |
0:11:24,99 | 1 | |
0:11:26,00 | 1 | |
0:11:28,99 | 2 | |
0:11:33,99 | 1 | |
0:11:37,99 | 1 | |
0:11:43,00 | 1 | |
0:11:44,00 | 1 | |
0:11:50,00 | 1 | |
0:11:59,00 | 1 | |
0:11:59,99 | 2 | |
0:12:05,00 | 2 | |
0:12:10,00 | 1 | |
0:12:20,00 | 2 | |
0:12:25,00 | 1 | |
0:12:47,99 | 1 | |
0:12:52,00 | 1 | |
0:13:00,00 | 1 | |
0:13:03,99 | 1 | |
0:13:30,00 | 2 | |
0:14:32,99 | 1 | |
0:14:35,00 | 1 | |
0:14:46,99 | 1 | |
0:14:51,99 | 2 | |
0:15:13,99 | 1 | |
0:15:16,99 | 2 | |
0:15:31,00 | 1 | |
0:15:56,99 | 1 | |
0:16:20,99 | 1 | |
0:16:28,00 | 1 | |
0:16:39,00 | 1 | |
0:17:10,99 | 1 | |
0:17:24,00 | 1 | |
0:17:37,00 | 2 | |
0:17:40,00 | 1 | |
0:18:37,99 | 1 | |
0:19:36,99 | 1 | |
0:23:16,99 | 1 | |
0:23:41,00 | 1 | |
0:23:58,00 | 2 | |
0:24:11,99 | 1 | |
0:38:49,99 | 1 | |
8:22:54,99 | 1 |
Valid cases | Invalid cases | Minimum | Maximum | Arithmetic mean | Standard deviation |
---|---|---|---|---|---|
443 | 0 |
No associated materials!
DOCUMENTATION STATUS
4 - Polni opis raziskave in kodirna knjiga spremenljivk s polnim besedilom vprašanj.
CLASS OF THE STUDY
7 - teoretsko ali praktično pomembne raziskave, omejene na manj splošno populacijo, manj vplivne
How to CITE this study?
Gidaković, P. and Žabkar, V. (2020). Anketa o ugledu korporativnih blagovnih znamk, 2019: Porabniške zaznave korporativnega ugleda ameriških znamk [Data file]. Ljubljana: University of Ljubljana, Slovenian Social Science Data Archives. ADP - IDNo: AUKZ19. https://doi.org/10.17898/ADP_AUKZ19_V1
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