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ARHIV DRUŽBOSLOVNIH PODATKOV

Anketa o porabniških stereotipih glede blagovnih znamk, 2019

Osnovne informacije o raziskavi

ADP - IDNo: APSBZ19
DOI: https://doi.org/10.17898/ADP_APSBZ19_V1
Glavni avtor(ji):
  • Gidaković, Petar
  • Žabkar, Vesna
Izdelal datoteko podatkov:
EF - Ekonomska fakulteta, Univerza v Ljubljani (Ljubljana, Slovenija; 2019)

Finančna podpora:

Javna agencija za raziskovalno dejavnost Republike Slovenije

Številka projekta:

N5-0084 (ARRS)

Serija:
  • BLAGZNAM/Blagovne znamke

    Raziskave v seriji Blagovne znamke so bile izvedene v okviru mednarodnega raziskovalnega projekta "Spremljanje preferenc potrošnikov skozi potrošniške stereotipe" (N5-0084), katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model) opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Raziskave so bile izvedene na prebivalcih Združenega Kraljestva (APSBZ19 in EKUPSZ19) v starosti od 18 do 90 let oziroma prebivalcih ZDA (AUKZ19), v starosti nad 18 let, ki sodelujejo na spletnem panelu Prolific Academic.

Vsebina raziskave

Ključne besede ADP: porabniški stereotipi, model vsebine stereotipov, toplina in kompetentnost, država izvora, tipični kupec blagovne znamke

Ključne besede ELSST:
BLAGOVNA ZNAMKA, POTROŠNIK

Vsebinska področja CESSDA
GOSPODARSTVO - Poraba in navade porabnikov
Vsebinsko področja CERIF
Trženje
Vsebinska področja ADP
STALIŠČA
STEREOTIPI
DEMOGRAFIJA


Povzetek:

Raziskava je bila izvedena v okviru mednarodnega raziskovalnega projekta "Spremljanje preferenc potrošnikov skozi potrošniške stereotipe", katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model), opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Skladno z obstoječimi raziskavami, ki so posamezne vrste stereotipov obravnavale v izolaciji, predvidevamo, da imajo vsi trije porabniški stereotipi vpliv na stališča in namere porabnikov. Zato je bil namen te raziskave izmeriti vse tri stereotipe, stališča in nakupne namere porabnikov glede različnih blagovnih znamk. To nam omogoča preverbo alternativnih teoretičnih modelov o povezavah med tremi stereotipi in njihovem vplivu na stališča in nakupne namere porabnikov.

Metodologija


Čas zbiranja podatkov: 13. junij 2019
Čas izdelave: 2019
Država: Združeno kraljestvo
Geografsko pokritje:

Združeno kraljestvo

Enota za analizo:

Posameznik

Populacija:

Prebivalci Združenega kraljestva, stari od 18 do 90 let, ki sodelujejo na spletnem panelu Prolific Academic.

Izključeni: ni podatka
Zbiranje podatkov je opravil:

Gidaković, Petar

Tip vzorca:

Neverjetnostno: priložnostno

Vzorčni okvir je bil spletni panel Prolific Academic, na katerem so v prvem koraku avtorji določili kriterije (prebivalci Združenega kraljestva stari od 18 do 90 let) za izbor potencialnih respondentov. Panel je podal oceno, da kriterijem ustreza 27.661 aktivnih panelistov (to so tisti, ki so v zadnjih 90 dneh sodelovali v kakšni anketi), katerim je bilo v drugem koraku na njihov uporabniški račun na spletni strani panela Prolific Academic prikazano vabilo za sodelovanje v anketi. Tisti, ki dobivajo obvestila o novih anketah preko e-pošte, so bili povabljeni tudi preko omenjenega kanala. Respondenti so se sami odločili za sodelovanje, posledično vzorec ni reprezentativen.

Način zbiranja podatkov:

Vprašalnik za samoizpolnjevanje: spletni

Uteževanje:

Brez uteževanja.

Omejitve dostopa

Podatki in dokumentacija so na voljo pod mednarodno licenco Creative Commons Priznanje avtorstva 4.0. Arhiv izroča podatke uporabnikom samo za namen, ki ga posebej opredelijo, ob zagotovitvi spoštovanja profesionalnih etičnih kodeksov. Uporabnik se posebej zaveže, da bo skrbel za tajnost podatkov in opravljal analize brez poskusov identifikacije posameznika.

Kontakt: Arhiv družboslovnih podatkov

Pri objavah, ki bi sledile na podlagi podatkov, je potrebno polno citirati avtorja in Arhiv.

Vsak uporabnik je dolžan opozoriti na morebitne pomanjkljivosti gradiva in poslati Arhivu 2 kopiji nastalih besedil.

Uporabnik naj pred uporabo pozorno prebere spremljajočo dokumentacijo in se v primeru nejasnosti obrne na avtorje raziskave ali Arhiv.

Osnovne informacije o datoteki podatkov

Naslov podatkovne datoteke: Survey about consumer stereotypes about brands, 2019 [Podatkovna datoteka]

ID datoteke: F1

Avtor podatkovne datoteke: Gidaković, Petar; Žabkar, Vesna

Format: *.txt - TEKST

  • število spremenljivk: 56
  • število enot: 394

Licenca: ccby

Verzija: april 2020

Spremenljivke

Consent Consent for personal data processing for the purposes of the scientific-research project (GDPR)

CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)

Vrednost 13 Frekvenca
1 I agree 394
2 I disagree 0
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 2

Brand Brand

Brand

Vrednost 22 Frekvenca
1 Toyota 46
2 Harley 42
3 Aldi 46
4 Dior 45
5 Gucci 45
6 Huawei 44
7 Lego 41
8 Samsung 42
9 Zara 43
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 9

BFam How familiar are you with BRAND?

BFam - How familiar are you with BRAND?

Vrednost 31 Frekvenca
0 Totally unfamilair 5
100 Totally familiar 97
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0 0 100

Vrednosti spremenljivk od 0 do 100

Več »

Consent Consent for personal data processing for the purposes of the scientific-research project (GDPR)

CONSENT FOR PERSONAL DATA PROCESSING FOR THE PURPOSES OF THE SCIENTIFIC-RESEARCH PROJECT (GDPR)

Vrednost 156 Frekvenca
1 I agree 394
2 I disagree 0
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 2

Brand Brand

Brand

Vrednost 255 Frekvenca
1 Toyota 46
2 Harley 42
3 Aldi 46
4 Dior 45
5 Gucci 45
6 Huawei 44
7 Lego 41
8 Samsung 42
9 Zara 43
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 9

BFam How familiar are you with BRAND?

BFam - How familiar are you with BRAND?

Vrednost 354 Frekvenca
0 Totally unfamilair 5
100 Totally familiar 97
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0 0 100

Vrednosti spremenljivk od 0 do 100

BUsage Have you personally used BRAND's products or services over the past 12 months?

BUsage - Have you personally used BRAND's products or services over the past 12 months?

Vrednost 453 Frekvenca
1 No 263
2 Yes 131
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 2

PI1 It is very likely that I will use BRAND in the future. PI - Do you agree or disagree with following statements?

It is very likely that I will use BRAND in the future.

Vrednost 552 Frekvenca
1 Strongly disagree 44
2 Disagree 48
3 Somewhat disagree 41
4 Neutral 59
5 Somewhat agree 74
6 Agree 57
7 Strongly agree 71
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

PI2 I will purchase from BRAND the next time I need such a product PI - Do you agree or disagree with following statements?

I will purchase from BRAND the next time I need such a product.

Vrednost 651 Frekvenca
1 Strongly disagree 60
2 Disagree 50
3 Somewhat disagree 48
4 Neutral 96
5 Somewhat agree 64
6 Agree 33
7 Strongly agree 43
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

PI3 I will definitely try BRAND in the future. PI - Do you agree or disagree with following statements?

I will definitely try BRAND in the future.

Vrednost 750 Frekvenca
1 Strongly disagree 39
2 Disagree 40
3 Somewhat disagree 37
4 Neutral 67
5 Somewhat agree 76
6 Agree 62
7 Strongly agree 73
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

BATT1 How would you evaluate BRAND BATT - How would you evaluate BRAND?

Bad - Good

Vrednost 849 Frekvenca
1 bad 4
2 9
3 13
4 85
5 108
6 89
7 good 86
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

BATT2 How would you evaluate BRAND BATT - How would you evaluate BRAND?

Negative - Positive

Vrednost 948 Frekvenca
1 negative 4
2 9
3 14
4 86
5 99
6 97
7 positive 85
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

BATT3 How would you evaluate BRAND BATT - How would you evaluate BRAND?

Unfavourable - Favourable

Vrednost 1047 Frekvenca
1 unfavourable 7
2 11
3 21
4 78
5 86
6 100
7 favourable 91
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

PV1 What I get from BRAND is worth the cost. PV - To what extent do you agree with following statements?

What I get from BRAND is worth the cost.

Vrednost 1146 Frekvenca
1 Strongly disagree 19
2 Disagree 20
3 Somewhat disagree 34
4 Neutral 121
5 Somewhat agree 82
6 Agree 84
7 Strongly agree 34
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

PV2 All things considered (price, time, and effort), BRAND is a good buy. PV - To what extent do you agree with following statements?

All things considered (price, time, and effort), BRAND is a good buy.

Vrednost 1245 Frekvenca
1 Strongly disagree 14
2 Disagree 20
3 Somewhat disagree 35
4 Neutral 86
5 Somewhat agree 106
6 Agree 97
7 Strongly agree 36
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

PV3 Compared to other brands, BRAND is a good value for the money. PV - To what extent do you agree with following statements?

Compared to other brands, BRAND is a good value for the money.

Vrednost 1344 Frekvenca
1 Strongly disagree 16
2 Disagree 31
3 Somewhat disagree 41
4 Neutral 98
5 Somewhat agree 95
6 Agree 71
7 Strongly agree 42
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

PV4 When I use a BRAND, I feel I am getting my moneys worth. PV - To what extent do you agree with following statements?

When I use a BRAND, I feel I am getting my money's worth.

Vrednost 1443 Frekvenca
1 Strongly disagree 15
2 Disagree 22
3 Somewhat disagree 28
4 Neutral 138
5 Somewhat agree 82
6 Agree 70
7 Strongly agree 39
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

COO What do you personally think, what country does BRAND come from? Please write in a single country in the box below.

COO - What do you personally think, what country does BRAND come from? Please write in a single country in the box below.

Vrednost 1542 Frekvenca
America 19
Bulgaria 1
China 31
China 1
Denmark 16
England 4
France 36
GERMANY 1
Germany 40
Hawaii 1
ITALY 1
Italy 47
JAPAN 2
Japan 52
Korea 6
Netherlands 1
No idea 1
Pakistan 1
Paris 1
S. Korea 1
Singapore 1
South Korea 7
Spain 19
Sweden 4
Taiwan 1
Tawain 1
UK 2
US 4
USA 25
Uk 5
United Kingdom 2
United States 5
United kingdom 2
Usa 4
america 1
china 7
croatia 1
france 8
germany 6
italy 3
japan 6
korea 1
south korea 3
spain 2
sweden 4
u.k 1
uk 1
unied kingdom 1
usa 4
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

ATCHECK1 Please, select number 5 on the list and move to the next page.

ATTCHECK1 - Please, select number 5 on the list and move to the next page.

Vrednost 1641 Frekvenca
5 394
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 5 do 5

BW1 The majority of people in UK sees the brand BRAND as... Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BW - The majority of people in UK sees the brand BRAND as ...

Cold - Warm

Vrednost 1740 Frekvenca
1 cold 12
2 34
3 141
4 143
5 warm 64
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BW2 The majority of people in UK sees the brand BRAND as... Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BW - The majority of people in UK sees the brand BRAND as ...

Ill-natured - Good-natured

Vrednost 1839 Frekvenca
1 ill-natured 12
2 25
3 125
4 152
5 good-natured 80
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BW3 The majority of people in UK sees the brand BRAND as... Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BW - The majority of people in UK sees the brand BRAND as ...

Unfriendly - Friendly

Vrednost 1938 Frekvenca
1 unfriendly 12
2 36
3 126
4 142
5 friendly 78
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BW4 The majority of people in UK sees the brand BRAND as... Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BW - The majority of people in UK sees the brand BRAND as ...

Unkind - Kind

Vrednost 2037 Frekvenca
1 unkind 13
2 22
3 165
4 123
5 kind 71
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BC1 The majority of people in UK sees the brand BRAND as... Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BC - The majority of people in UK sees the brand BRAND as ...

Incompetent - Competent

Vrednost 2136 Frekvenca
1 incompetent 9
2 14
3 89
4 168
5 competent 114
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BC2 The majority of people in UK sees the brand BRAND as... Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BC - The majority of people in UK sees the brand BRAND as ...

Unintelligent - Inteligent

Vrednost 2235 Frekvenca
1 unintelligent 9
2 20
3 109
4 160
5 intelligent 96
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BC3 The majority of people in UK sees the brand BRAND as... Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BC - The majority of people in UK sees the brand BRAND as ...

Inefficient - Efficient

Vrednost 2334 Frekvenca
1 inefficient 10
2 24
3 100
4 146
5 efficient 114
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BC4 The majority of people in UK sees the brand BRAND as... Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BC - The majority of people in UK sees the brand BRAND as ...

Incapable - Capable

Vrednost 2433 Frekvenca
1 incapable 8
2 19
3 87
4 166
5 capable 114
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BUW1 The majority of people in UK sees the users of brand BRAND as... warm Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BUW - The majority of people in UK sees users of BRAND as ...

Warm

Vrednost 2532 Frekvenca
1 Not at all 20
2 Somewhat 88
3 Moderately 190
4 Very 76
5 Extremely 20
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BUW2 The majority of people in UK sees the users of brand BRAND as... firendly Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BUW - The majority of people in UK sees users of BRAND as ...

Friendly

Vrednost 2631 Frekvenca
1 Not at all 24
2 Somewhat 84
3 Moderately 176
4 Very 84
5 Extremely 26
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BUW3 The majority of people in UK sees the users of brand BRAND as... good-natured Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BUW - The majority of people in UK sees users of BRAND as ...

Good-natured

Vrednost 2730 Frekvenca
1 Not at all 24
2 Somewhat 82
3 Moderately 169
4 Very 93
5 Extremely 26
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BUW4 The majority of people in UK sees the users of brand BRAND as... kind Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BUW - The majority of people in UK sees users of BRAND as ...

Kind

Vrednost 2829 Frekvenca
1 Not at all 25
2 Somewhat 87
3 Moderately 182
4 Very 74
5 Extremely 26
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BUC1 The majority of people in UK sees the users of brand BRAND as... competent Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BUC - The majority of people in UK sees users of BRAND as ...

Competent

Vrednost 2928 Frekvenca
1 Not at all 41
2 Somewhat 51
3 Moderately 155
4 Very 114
5 Extremely 33
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BUC2 The majority of people in UK sees the users of brand BRAND as...intelligent Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BUC - The majority of people in UK sees users of BRAND as ...

Intelligent

Vrednost 3027 Frekvenca
1 Not at all 48
2 Somewhat 53
3 Moderately 178
4 Very 84
5 Extremely 31
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BUC3 The majority of people in UK sees the users of brand BRAND as... efficient Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BUC - The majority of people in UK sees users of BRAND as ...

Efficient

Vrednost 3126 Frekvenca
1 Not at all 47
2 Somewhat 56
3 Moderately 152
4 Very 101
5 Extremely 38
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BUC4 The majority of people in UK sees the users of brand BRAND as... capable Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BUC - The majority of people in UK sees users of BRAND as ...

Capable

Vrednost 3225 Frekvenca
1 Not at all 45
2 Somewhat 52
3 Moderately 141
4 Very 119
5 Extremely 37
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BOC1 The majority of people in the UK sees citizens of #CO# as... competent Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BOC - The majority of people in the UK sees citizens of #COO# as .. (#COO# was filled with piped text from the COO variable - the name of the country that respondent provided). Please, write in the number for your answer in boxes below.

Competent

Vrednost 3324 Frekvenca
1 Not at all 11
2 Somewhat 40
3 Moderately 98
4 Very 162
5 Extremely 83
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BOC2 The majority of people in the UK sees citizens of #CO# as... intelligent Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BOC - The majority of people in the UK sees citizens of #COO# as .. (#COO# was filled with piped text from the COO variable - the name of the country that respondent provided). Please, write in the number for your answer in boxes below.

Intelligent

Vrednost 3423 Frekvenca
1 Not at all 11
2 Somewhat 42
3 Moderately 110
4 Very 142
5 Extremely 89
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BOC3 The majority of people in the UK sees citizens of #CO# as... efficient Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BOC - The majority of people in the UK sees citizens of #COO# as .. (#COO# was filled with piped text from the COO variable - the name of the country that respondent provided). Please, write in the number for your answer in boxes below.

Efficient

Vrednost 3522 Frekvenca
1 Not at all 10
2 Somewhat 55
3 Moderately 108
4 Very 114
5 Extremely 107
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BOC4 The majority of people in the UK sees citizens of #CO# as...capable Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BOC - The majority of people in the UK sees citizens of #COO# as .. (#COO# was filled with piped text from the COO variable - the name of the country that respondent provided). Please, write in the number for your answer in boxes below.

Capable

Vrednost 3621 Frekvenca
1 Not at all 7
2 Somewhat 33
3 Moderately 102
4 Very 174
5 Extremely 78
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BOW1 The majority of people in the UK sees citizens of #CO# as... warm Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BOW - The majority of people in the UK sees citizens of #COO# as ... (#COO# was filled with piped text from the COO variable - the name of the country that respondent provided). Please, write in the number of your answer in boxes below.

Warm

Vrednost 3720 Frekvenca
1 Not at all 26
2 Somewhat 79
3 Moderately 129
4 Very 116
5 Extremely 44
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BOW2 The majority of people in the UK sees citizens of #CO# as... friendly Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BOW - The majority of people in the UK sees citizens of #COO# as ... (#COO# was filled with piped text from the COO variable - the name of the country that respondent provided). Please, write in the number of your answer in boxes below.

Friendly

Vrednost 3819 Frekvenca
1 Not at all 19
2 Somewhat 63
3 Moderately 128
4 Very 127
5 Extremely 57
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BOW3 The majority of people in the UK sees citizens of #CO# as... good-natured Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BOW - The majority of people in the UK sees citizens of #COO# as ... (#COO# was filled with piped text from the COO variable - the name of the country that respondent provided). Please, write in the number of your answer in boxes below.

Good-natured

Vrednost 3918 Frekvenca
1 Not at all 14
2 Somewhat 57
3 Moderately 141
4 Very 138
5 Extremely 44
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

BOW4 The majority of people in the UK sees citizens of #CO# as... kind Q1 - For the next set of questions, we kindly ask you to focus on how does the majority of people in UK think about the following... BOW - The majority of people in the UK sees citizens of #COO# as ... (#COO# was filled with piped text from the COO variable - the name of the country that respondent provided). Please, write in the number of your answer in boxes below.

Kind

Vrednost 4017 Frekvenca
1 Not at all 16
2 Somewhat 68
3 Moderately 141
4 Very 125
5 Extremely 44
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 5

Inv1 For me, PRODUCT/SERVICE CATEGORY is/are very important. PCInv - Do you disagree or agree with the following statements?

For me, PRODUCT CATEGOTY is/are very important.

Vrednost 4116 Frekvenca
1 Strongly disagree 35
2 Disagree 43
3 Somewhat disagree 30
4 Neutral 45
5 Somewhat agree 100
6 Agree 84
7 Strongly agree 57
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

Inv2 For me, PRODUCT/SERVICE CATEGORY do not matter. PCInv - Do you disagree or agree with the following statements?

For me, PRODUCT CATEGOTY do(es) not matter.

Vrednost 4215 Frekvenca
1 Strongly disagree 22
2 Disagree 37
3 Somewhat disagree 53
4 Neutral 39
5 Somewhat agree 85
6 Agree 95
7 Strongly agree 63
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

Inv3 PRODUCT/SERVICE CATEGORY is a very important part of my life. PCInv - Do you disagree or agree with the following statements?

PRODUCT CATEGOTY is/are a very important part of my life.

Vrednost 4314 Frekvenca
1 Strongly disagree 51
2 Disagree 43
3 Somewhat disagree 52
4 Neutral 46
5 Somewhat agree 82
6 Agree 79
7 Strongly agree 41
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

ATCHECK2 Please select "Somewhat agree".

ATTCCHECK2 - Please select "Somewhat agree".

Vrednost 4413 Frekvenca
1 Strongly disagree 0
2 Disagree 0
3 Somewhat disagree 0
4 Neutral 0
5 Somewhat agree 394
6 Agree 0
7 Strongly agree 0
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

SDB1 I like to gossip at times. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. SDB - To what degree do you disagree or agree with following statements?

I like to gossip at times.

Vrednost 4512 Frekvenca
1 Strongly disagree 21
2 Disagree 38
3 Somewhat disagree 49
4 Neutral 40
5 Somewhat agree 151
6 Agree 74
7 Strongly agree 21
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

SDB2 I have never deliberately said something that hurt someones feelings. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. SDB - To what degree do you disagree or agree with following statements?

I have never deliberately said something that hurt someone's feelings.

Vrednost 4611 Frekvenca
1 Strongly disagree 23
2 Disagree 72
3 Somewhat disagree 93
4 Neutral 50
5 Somewhat agree 55
6 Agree 64
7 Strongly agree 37
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

SDB3 I am always willing to admit it when I make a mistake. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. SDB - To what degree do you disagree or agree with following statements?

I'm always willing to admit it when I make a mistake.

Vrednost 4710 Frekvenca
1 Strongly disagree 2
2 Disagree 10
3 Somewhat disagree 28
4 Neutral 33
5 Somewhat agree 139
6 Agree 133
7 Strongly agree 49
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

SDB4 There have been occasions when I took advantage of someone. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. SDB - To what degree do you disagree or agree with following statements?

There have been occasions when I took advantage of someone.

Vrednost 489 Frekvenca
1 Strongly disagree 36
2 Disagree 58
3 Somewhat disagree 77
4 Neutral 65
5 Somewhat agree 109
6 Agree 44
7 Strongly agree 5
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

SDB5 I sometimes try to get even rather than forgive and forget. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. SDB - To what degree do you disagree or agree with following statements?

I sometimes try to get even rather than forgive and forget.

Vrednost 498 Frekvenca
1 Strongly disagree 43
2 Disagree 82
3 Somewhat disagree 81
4 Neutral 53
5 Somewhat agree 83
6 Agree 38
7 Strongly agree 14
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

SDB6 At times, I have really insisted on having things my own way. You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself. SDB - To what degree do you disagree or agree with following statements?

At times, I have really insisted on having things my own way.

Vrednost 507 Frekvenca
1 Strongly disagree 10
2 Disagree 23
3 Somewhat disagree 29
4 Neutral 48
5 Somewhat agree 164
6 Agree 89
7 Strongly agree 31
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

EDU What is your current educational level? You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself.

EDU - What is your current educational level?

Vrednost 516 Frekvenca
1 Degree or equivalent 213
2 Higher education 54
3 A Level or equivalent 62
4 GCSEs grades A*-C or equivalent 43
5 Other qualifications 20
6 No qualification 2
7 Don't know 0
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 7

XSTARlet How old are you? You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself.

XSTARletA - How old are you?

Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0 18 67 34.381 11.035

Vrednosti spremenljivk od 18 do 67

XSPOL Your gender is: You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself.

XSPOL - Your gender is:

Vrednost 534 Frekvenca
1 Male 178
2 Female 215
3 Other 1
4 Do not want to say 0
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 4

XDOH What was your total personal income after taxes for the most recent calendar year (January through December)? You are approaching the end of the questionnaire. For the last part we would like you to focus on yourself.

XDOH - What was your total personal income after taxes for the most recent calendar year (January through December)? (Please include income received by all members of your household and from all sources, including salaries, pensions, interest, dividends, bonuses, capital gains, and profits.)

Vrednost 543 Frekvenca
1 Less than 5,000 GBP 32
2 5,001 - 9,999 GBP 27
3 10,000 - 14,999 GBP 53
4 15,000 - 19,999 GBP 60
5 20,000 - 24,999 GBP 67
6 25,000 - 29,999 GBP 38
7 30,000 - 34,999 GBP 27
8 35,000 - 39,999 GBP 29
9 40,000 - 44,999 GBP 19
10 45,000 - 50,000 GBP 10
11 more than 50,000 GBP 32
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Vrednosti spremenljivk od 1 do 11

PID_r Respondents panel ID number

Respondents panel ID number

Vrednost 552 Frekvenca
Zakrita vrednost 394
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

IntTime Interview duration

Interview duration

Vrednost 561 Frekvenca
0:03:01,00 1
0:03:02,00 2
0:03:03,00 1
0:03:04,00 2
0:03:06,00 1
0:03:07,00 2
0:03:08,00 1
0:03:09,00 1
0:03:10,00 4
0:03:12,00 3
0:03:13,00 2
0:03:14,00 1
0:03:15,00 2
0:03:16,00 2
0:03:17,00 2
0:03:18,00 1
0:03:19,00 1
0:03:20,00 2
0:03:21,00 1
0:03:22,00 1
0:03:23,00 1
0:03:24,00 1
0:03:25,00 3
0:03:26,00 2
0:03:27,00 3
0:03:28,00 2
0:03:29,00 3
0:03:30,00 2
0:03:32,00 2
0:03:34,00 2
0:03:35,00 3
0:03:36,00 7
0:03:39,00 2
0:03:40,00 1
0:03:41,00 1
0:03:42,00 4
0:03:43,00 1
0:03:44,00 2
0:03:45,00 2
0:03:46,00 4
0:03:48,00 1
0:03:50,00 2
0:03:51,00 4
0:03:52,00 1
0:03:53,00 2
0:03:54,00 2
0:03:56,00 2
0:03:57,00 1
0:03:58,00 2
0:03:59,00 3
0:04:01,00 4
0:04:02,00 3
0:04:03,00 2
0:04:04,00 1
0:04:05,00 1
0:04:06,00 4
0:04:08,00 1
0:04:09,00 5
0:04:10,00 2
0:04:11,00 1
0:04:12,00 1
0:04:13,00 1
0:04:14,00 1
0:04:15,00 2
0:04:16,00 2
0:04:17,00 4
0:04:18,00 3
0:04:19,00 1
0:04:20,00 4
0:04:21,00 1
0:04:22,00 2
0:04:23,00 2
0:04:24,00 1
0:04:25,00 5
0:04:26,00 1
0:04:27,00 3
0:04:29,00 1
0:04:30,00 2
0:04:31,00 1
0:04:32,00 3
0:04:33,00 2
0:04:35,00 2
0:04:36,00 1
0:04:37,00 3
0:04:38,00 2
0:04:39,00 1
0:04:40,00 1
0:04:41,00 1
0:04:42,00 5
0:04:43,00 2
0:04:44,00 3
0:04:47,00 2
0:04:48,00 1
0:04:49,00 1
0:04:50,00 3
0:04:51,00 2
0:04:52,00 4
0:04:53,00 1
0:04:54,00 2
0:04:56,00 2
0:04:57,00 1
0:04:58,00 1
0:05:00,00 1
0:05:01,00 2
0:05:02,00 1
0:05:03,00 2
0:05:04,00 3
0:05:06,00 1
0:05:07,00 1
0:05:08,00 2
0:05:09,00 1
0:05:10,00 1
0:05:11,00 1
0:05:12,00 2
0:05:14,00 2
0:05:15,00 2
0:05:17,00 1
0:05:21,00 4
0:05:22,00 1
0:05:25,00 2
0:05:26,00 2
0:05:27,00 1
0:05:30,00 4
0:05:31,00 2
0:05:33,00 3
0:05:34,00 2
0:05:35,00 1
0:05:36,00 2
0:05:37,00 1
0:05:38,00 2
0:05:39,00 2
0:05:40,00 1
0:05:41,00 1
0:05:42,00 2
0:05:43,00 2
0:05:44,00 2
0:05:45,00 1
0:05:46,00 1
0:05:47,00 2
0:05:48,00 3
0:05:49,00 1
0:05:50,00 2
0:05:51,00 2
0:05:52,00 2
0:05:53,00 1
0:05:55,00 1
0:06:00,00 1
0:06:01,00 3
0:06:02,00 2
0:06:04,00 1
0:06:06,00 2
0:06:07,00 1
0:06:08,00 1
0:06:11,00 1
0:06:12,00 1
0:06:13,00 1
0:06:14,00 1
0:06:15,00 3
0:06:16,00 1
0:06:17,00 1
0:06:18,00 1
0:06:20,00 1
0:06:21,00 2
0:06:22,00 1
0:06:26,00 1
0:06:27,00 1
0:06:28,00 3
0:06:29,00 1
0:06:30,00 1
0:06:34,00 1
0:06:35,00 1
0:06:36,00 1
0:06:39,00 1
0:06:40,00 1
0:06:43,00 2
0:06:44,00 1
0:06:47,00 1
0:06:48,00 1
0:06:50,00 1
0:06:53,00 1
0:06:54,00 1
0:06:56,00 1
0:07:02,00 1
0:07:07,00 1
0:07:08,00 1
0:07:12,00 1
0:07:14,00 1
0:07:15,00 1
0:07:18,00 1
0:07:19,00 1
0:07:21,00 1
0:07:22,00 1
0:07:30,00 1
0:07:33,00 1
0:07:35,00 1
0:07:43,00 1
0:07:44,00 1
0:07:52,00 1
0:07:56,00 3
0:07:57,00 1
0:08:09,00 1
0:08:14,00 2
0:08:20,00 1
0:08:25,00 1
0:08:26,00 1
0:08:27,00 1
0:08:28,00 1
0:08:34,00 1
0:08:42,00 1
0:08:53,00 1
0:08:57,00 1
0:09:01,00 1
0:09:04,00 1
0:09:21,00 1
0:09:22,00 1
0:09:23,00 1
0:09:39,00 1
0:09:42,00 1
0:09:47,00 1
0:09:53,00 1
0:10:03,00 1
0:10:04,00 1
0:10:15,00 1
0:10:31,00 1
0:10:34,00 1
0:10:37,00 1
0:10:41,00 1
0:10:48,00 1
0:11:10,00 1
0:11:27,00 1
0:14:05,00 1
0:15:38,00 1
0:16:22,00 1
0:18:24,00 1
0:18:32,00 1
0:18:39,00 1
0:20:16,00 1
0:24:17,00 1
0:30:24,00 1
0:32:15,00 1
1:20:29,00 1
1:21:58,00 1
Veljavni odgovori Neveljavni odgovori Minimum Maksimum Aritmetična sredina Standardni odklon
394 0

Gradiva o izvedbi raziskave

  1. Gidaković, Petar in Žabkar, Vesna (2019). APSBZ19 - Survey about brand attitudes [Vprašalnik].

Rezultati raziskave

Ni gradiv povezanih z rezultati raziskave!

Povezane objave

Nimamo podatkov o objavah povezanih s tem gradivom!

Dostop do podatkov in dokumentacije - Nesstar


POGOJI UPORABE:

Licenca Creative Commons Priznanje avtorstva

Opis

snemi podatke | opis
združen opis raziskave

STATUS RAZISKAVE

4 - Polni opis raziskave in kodirna knjiga spremenljivk s polnim besedilom vprašanj.

KATEGORIJA RAZISKAVE

7 - teoretsko ali praktično pomembne raziskave, omejene na manj splošno populacijo, manj vplivne

  Kako citiram to RAZISKAVO?

Gidaković, P. in Žabkar, V. (2020). Anketa o porabniških stereotipih glede blagovnih znamk, 2019 [Podatkovna datoteka]. Ljubljana: Univerza v Ljubljani, Arhiv družboslovnih podatkov. ADP - IDNo: APSBZ19. https://doi.org/10.17898/ADP_APSBZ19_V1

COBISS.SI
Cobiss tip: 2.20
Datum prve podatkovne objave: 2020

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ADP je del Inštituta za družbene vede na Fakulteti za družbene vede. Sredstva za delovanje ADP je zagotovil ARRS v okviru infrastrukturnega programa "Mreža raziskovalnih infrastrukturnih centrov Univerze v Ljubljani." ADP je član združenja evropskih arhivov družboslovnih podatkov CESSDA. © ADP (ISSN 2385-9415) | 1997 - 2017 | arhiv.podatkov@fdv.uni-lj.si