This conference will explore the possibilities and problems of employing ethnographically sensitive approaches to language and communication research across a wide range of disciplines and topics (including health, education, social and political processes, culture and identity). Some of the questions the conference aims to answer include:' What counts as “data” in linguistic ethnography?', 'What is the relationship between data and researcher or data and participant?' and 'How should/can ethnographic data be analysed and interpreted?' The conference will open with interactive data workshops. The second day will include plenary lectures, parallel oral presentations and a closing debate, with plenty of opportunity to exchange ideas with speakers and other delegates.