Journalism in the attention economy, 2023

09. 01. 2025

Authors of Research: Sašo Slaček Brlek in Peter Sekloča

Year of Research: 2023

Key words: journalism, mass media, advertising, programmatic advertising, digital platforms, media business models, social networks

Journalism as a profession and a method of knowledge creation is undergoing significant changes, primarily influenced by communication technology. Due to broader social and historical changes, it is crucial to thoroughly examine new technological tools, societal trends, and professional directions in journalism. This is important not only for the future of journalism but also for the public sphere, which relies on quality information. The research addresses the question of how digital communication affects Slovenian journalism in the context of the global attention economy and the evolving public sphere. The study focuses on four main questions: (1) Changes in Work Processes: How do these changes affect the nature of journalistic work, the professional status of journalists, their skills, the division of labor within newsrooms, and the degree of their autonomy in relation to management? (2) Attention Economy and Business Models: How do advertising and marketing influence media business models while contributing to the deprofessionalization of journalism due to an overabundance of information and limited, fragmented attention? (3) Impact of Technology Companies: Does financial support from technology companies strengthen the connection between journalists and communities, or does it jeopardize journalistic practices, autonomy, and credibility? (4) Impact of Politics and Regulation: How do political measures and the actions of state institutions affect journalism's ability to fulfill its role as a guardian of the public interest? The research involved representatives of media agencies, media and advertising associations, media managers, and market analysts.

Cite the data:
Slaček Brlek, S. and Sekloča, P. (2024). Journalism in the attention economy, 2023 [Data file]. Ljubljana: University of Ljubljana, Slovenian Social Science Data Archives. ADP - IDNo: NOVEP23. https://doi.org/10.17898/ADP_NOVEP23_V1

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