Targeting Mr X - but is he Mr Right

Date: April 17, 2002
Place: Alexander Fleming Building, Imperial College, London
An understanding as to why people have taken a certain action or purchased a certain item can be crucial in business, politics, marketing, transport, health, and many other domains. So researchers, analysts and people in business try to understand why and how different groups behave, in order to provide them with the services and products they want in the future. There are a number of techniques that we can use to refine surveys to get the best return on our investment in data collection.
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