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Media policy and plurality of actors within the area of media legislation in the context of structural changes of public communication, 2024
December 10, 2025

Authors of Research: Jernej Kaluža, Jernej Amon Prodnik, Nana Čemas, Slavko Splichal, Nina Žnidaršič, Jan Kostanjevec

Year of Research:  2024

Key words: media studies, journalism, legislation, communication research, homogenization, media, media pluralism, media regulation, media policies, pluralization

The study represents the second work package of the project The Media Landscape in Slovenia between Pluralisation and Homogenisation (CRP V5-2297). Its purpose is to complement the project’s other work packages with a qualitative analysis of the processes and relationships involved in shaping media legislation, with particular focus on the development and amendment of the core media regulation, the Media Act (Zakon o medijih). At the time the research was completed, the Act was undergoing its first substantial revision since its adoption more than twenty years earlier. In the intervening period, media legislation and regulation had not successfully addressed the structural changes that created challenges for both the functioning of the media and their broader societal impact. The study is divided into two parts. The first adopts a diachronic perspective, drawing on semi-structured interviews with media policy officials and media experts. Its primary research interest lies in examining the processes and context of past attempts to amend media legislation, as well as broader developments in the Slovenian media field. The second part adopts a synchronic perspective, in which the main sources of analysis - alongside written documents (responses of stakeholders to the first draft of the new Media Act)—are structured interviews with internal and external actors (organisations) in the media landscape, i.e., those directly or indirectly affected by the legislation and its (non)amendments. The research focus of this part is the real-time monitoring of the context, relationships, and interests within the media sector during the drafting of the first, and partly the second, version of the proposed new Media Act (ZMed).

Jernej Kaluža; Jernej Amon Prodnik; Nana Čemas; Slavko Splichal; Nina Žnidaršič; Jan Kostanjevec, 2025, "Medijska politika in pluralnost akterjev na področju medijske zakonodaje v kontekstu strukturnih sprememb družbenega komuniciranja, 2024", https://doi.org/10.17898/10078